Whether you’re trying to market a business or your personal website, one of the biggest impediments to doing Internet marketing is often the price tag that good advertising and marketing comes with. What many people fail to understand is that there are plenty of innovative marketing techniques that anyone can implement that won’t cost a small fortune. Here are a few easy to implement marketing strategies.

The Power of Social Media

Whether it’s an appendage of your business or your website, you need to publicize your site with social media. You can join one or many social media sites. This offers you the opportunity to create an Internet marketing strategy for little to no money.

The Video Advantage

Another form of innovative marketing is to use videos to your advantage. Create an entertaining and even a humorous video revolving around your website, your products or your services. Fortunately, with the high quality hand held cameras available today as well as free editing software, a semiprofessional video can be created without any experience and expense and released on social sites such as YouTube.


Perhaps one of the best marketing tools that you’ll find is by simply offering discounts to potential customers. You can do this directly from your website and make a point of offering substantial discounts. Anyone can get small discounts but it’s the substantial ones that are going to stand out the most. They may cost you a bit of money in the short term but you’ll reap significant rewards by creating long-term loyal customers.

Make Things Challenging

In addition to discounts, one very popular type of online marketing is to create online contests. You can be as creative as you’d like, but make sure that the contests are fun and appealing to potential visitors to your website. Offering contests regularly will keep people coming back to your website.

Keep Blogging

An affordable innovative marketing tactic is to create a blog related to your business or website. The upside is that creating blogs can be extremely cheap. However, it’s important to do your best to make your blog site look presentable and always remember to update the content frequently.

The SEO Component

You also may want to consider implementing a SEO (search engine optimization) plan. This is the process by which you increase your search engine rankings and thereby increase the traffic that flows to your website. This can be done through any number of different methods from blogging, article submissions, participating in forums and a host of other methods. You can do this yourself or if you want faster and more reliable results, you can hire a search engine optimization service to create and implement a plan for you.

A Personal Touch

Lastly, a good way to reach out personally to people outside of social network contacts is by participating in forums. This can put a personal face to the business or to the website for potential visitors. You can engage other people personally in forums but always remember that you should choose forums that relate to either your business or to your website. This helps with continuity and it also helps to attract the type of people that are going to either purchase your products or services or identify with the content on your website.

These are marketing strategies that are not only innovative but they’re cost effective as well. All of these tips have been proven effective and can help your business or website get the sort of attention it deserves without spending more money than you can justify.

About the blogger:  Tom Bukacek recently authored Chapter 9 ‘Social Media Optimization’ of Dan Kennedy’s upcoming book “Marketing Miracles” released on September 12.  Tom is also the CEO of Black Box Social Media, an online marketing company that assists small businesses with creating and implementing an online marketing plan using the latest digital marketing strategies.  BBSM is also the creator of the online marketing training product ‘Social Media In 7 Minutes’.  ‘Social Media In 7 Minutes’ has over 2 dozed 5-10 minute how to video trainings on how to set up, optimize, and use Facebook, LinkedIn, and Twitter for lead generation.  In addition, ‘Social Media In 7 Minutes’ also provides users with their own Social Media Dashboard, which allows them to manage and engage all of the above social networking sites from one platform…in just 7 Minutes a day!