Does social media marketing work? Absolutely. According to IBM, 9.2 percent of consumers who saw social media marketing campaigns made purchases, compared to the overall conversion rate for web purchases, which IBM pegged at 5.5 percent…As a whole, IBM expects mobile web access on retail websites to increase 15 percent in November 2011 compared to November 2010. Businesses are taking note, and more and more businesses are implementing a social media marketing campaign.
In fact, almost all companies report that they are growing their spending on social media marketing techniques, according to the results of a Booz & Company and Buddy Media survey released in October 2011 (Campaigns to Capabilities: Social Media & Marketing 2011). In fact, not a single respondent to the survey reported that they would spend less on social media, with only 5% stating that they would maintain the same budget. That is a pretty incredible consensus.
The respondents identified the most critical success enablers for launching a social media marketing campaign:
- Education on what can be achieved via social media
- Training of staff who are not accustomed to using social media
- Ability to adapt and react quickly on social media
- Clearly communicated support from executive management
- Having a clear owner of the project
In summary, in order to implement a successful social media marketing plan, it is imperative that you have the ability to train your staff on how to effectively use social media and provide the technology needed to implement plan in a quick, simple, and efficient manner.
Providing knowledge to the small business owner on how to create and implement a social media marketing plan and the ability to implement efficiently and easily is the reason for the creation of Social Media in 7 Minutes.
Here are 7 reasons why you need Social Media in 7 Minutes for your small business
- You Don’t Know what you Don’t Know– Is there a social media site for mobile and events? Can you use video to promote your product or service? How can you actually use a social media site for business if you’re limited to just 140 characters? How can I improve my SEO without spending any money using social media? Can I implement a social media marketing plan without a website? Understanding the possibilities of what is available for social media marketing is the first step to creating any type of plan.
- All in one info- Social Media in 7 Minutes is designed to be a one stop shop for your social media how to guides. Social Media in 7 Minutes will show you how to create the Top 7 online local search directory sites, how to create, interact, optimize, and properly engage with others on Twitter, LinkedIn, and Facebook, how to set up and promote events, how to utilize mobile marketing, and how to implement video marketing as well. This information is provided to you in both video and text formats.
- Video How To– Most people prefer to learn ‘how to’ instructions via video, so all of our training is a recording of how to create, interact, optimize, and engage with others on specific social media sites. Video tutorials are perhaps the most effective ways to teach people how to do something that they are otherwise not familiar.
- Text Info– Sometimes video moves to fast for people, which is why each educational how to video is also accompanied by a written step-by-step process detailing the how-to of the video training. Having access to both written and video training will allow the user the greatest opportunity for success to both learn and implement these strategies.
- Constantly Updated- Perhaps the best part about using video training is that as things change, we can update accordingly. Social media is a very dynamic market. Since October, Facebook has created a new Timeline design and Google+ has launched. That’s a pretty busy 30 days. So when changes occur, like the Facebook Timeline, we can either create a new how to video or update and existing training video. Because of our ability to do this, Social Media in 7 Minutes will always provide it users with the freshest, up to the minute detailed how to video training on social media.
- Experienced- Social Media in 7 Minutes was created by Black Box Social Media who is a ‘done for you’ social media marketing company. BBSM is constantly creating and implementing profitable social media marketing plans for high end clients. As such, BBSM is a student of the social media marketing. When things change, BBSM knows about it and will update and educate users of Social Media In 7 Minutes of these changes.
- All in one DIY Software App for implementation- education is great, but if you can’t put it into action, then it does you no good. Part of Social Media in 7 Minutes is the 7 Minute Dashboard, which is an all in one do it yourself software application that will allow you to perform many tasks from one location, such as scheduling and updating all of your Facebook and LinkedIn profiles & groups, Tweeting, sending emails, autoresponders, newsletters, text messages, and blog posts all from one location.