If you own a business, or you are simply a business minded person, you probably understand the marketing value of social media, especially Twitter. However, simply writing a one time self-promotional Tweet will not result in 1,000 followers and sales. There is a system and a process for using Twitter for business and below are a few steps in order to maximize and increase twitter followings:
The Top Down Strategy
So often people hop on twitter and start tweeting about their business only to find that they’re tweeting to nobody. Other times, people try to interrupt conversations and in order to promote their business and this seldom gets the type of response a business is looking for. Don’t make your Tweets about you. Attracting people to follow your business via twitter is as simple as doing things that will make people follow you. Volunteering, taking part in a charity event or contributing to a popular website or promoting someone else’s blog are excellent ways to get people to follow you.
More isn’t Always Better
You want to maximize your social media marketing but you also don’t want to go too far in the amount of tweets that you post. Make sure that you closely guard the time you spend tweeting in the amount of posts you make per day.
Know the Best Times to Tweet
You want to get the most people following your tweets and tweeting at the right time is the best way to garner the following you want for your business. One way to ensure that you’re doing this is to simply use a very convenient and handy application known as Tweet O’clock. This application will inform you, from a statistical standpoint, of the optimal times during the day to post a tweet.
Attracting Followers from Your Website
One of the best ways to attract people to your twitter posts is by simply installing a twitter follow button on your website. This is a simple and convenient way for people to track posts about your business or get involved in conversations going on on twitter.
Respond Via Social Media
Whether you’re responding to something directly related to your business or perhaps to a competing business or a business you are in partnership with, responding on social media outlets to comments or conversations gives you the opportunity to slip in your twitter name as well.
Interact in a Positive Manner
If you have followers of comments or posts that you or your business makes on twitter, it’s important that if you are responding either for your business or as your business, you need to remember to respond politely and positively. Whether the conversation is on a positive tone, a negative tone or perhaps somewhere in between, it’s vital that you respond in a positive manner. This can be all the difference between a happy or unhappy customer/follower.
Use Hashtags as Often as Possible
Not only does using hashtags give your tweets a more individual tone, but it also makes them more visible to people who search out posts and comments of those individuals or companies that use hashtags.
Twitter can be a very effective marketing tool for businesses of any size. However, to make best use of the potential twitter has, you need to know the most effective ways to maximize your efforts on twitter and get the results you’re business is looking for.