What are the Benefits of the new Linkedin targeted status updates?
If you are constantly looking for a way to target your customers by the use of search engine optimization or SEO as well as social media, you will be pleased to learn about the new LinkedIn Targeted Status Updates. The new targeting options helps you use LinkedIn to make your information available to those that you are trying to reach most – your target audience. If you have heard about this latest LinkedIn feature and wonder what is it, read on to learn all the details of how this new tool can help you.
With the new update by LinkedIn, you can now have the opportunity to take your “followers” and present them with information that is relevant to your niche. The new features is a massive change in the right direction when it comes to online marketing. This improvement now allows you to create your own target audience through an “industry” selection. It gives you the option to create up to 100 different industries for your targeted audience.
Benefits of LinkedIn’s New Targeted Status Updates
The newest update from LInkedIn is one of the best social websites updates seen so far as a way to target a niche audience. Through some independent testing, these latest updates have shown an increase in the engagement from the audience being target by some 66 percent. Another interesting update happening at the same time is the ‘insights dashboard’ which gives you the opportunity to see what the demographics are of the followers you’re targeting.
Sending updates to your target audience is another exciting feature of the new update. You can choose how many times you wish to send updates and the length of these updates. Typically the shorter your messages are in your updates the better. Therefore, short and meaningful updates get the best response. Your targeted groups should get an update from you at least once per week or you will begin to fade from their minds.
Those that have been using LinkedIn for some time with a hefty following can begin to benefit from this new improvement immediately by setting up the groups to begin targeting to. Those that have just began using the site can also benefit by beginning a follower’s campaign so that you’re targeting the right people to being following you. The LinkedIn network has more than 150 million members worldwide.
These new updates for a social media website are definitely an exciting new step to get your message and marketing efforts to the right people. This is the first time such a tool has been available and many are beginning to take advantage of it.