Posting on Facebook seems simple, but there really is a science behind doing this properly.

How many times have you seen a Facebook Fan Page that does nothing but promote itself? You look at it and all it has, every day, is a sentence with a link back to it’s blog. The pic below is a good illustration of how AOL Real Estate used to do it (thankfully it’s started improving it’s Fan Page).  I call the one line link promotion the ‘gray box of death‘.  If you look it over, it’s boring to look at and the engagement is poor.  (AOL Real Estate had over 12k fans yet never had more than 10 people interacting while using the ‘gray box of death’ approach.)

gray screen of death on Facebook

gray box of death on Facebook

Think of it this approach to posting in the following 2 scenarios:

  • Scenario 1:  Suppose you are in a networking event and every person you meet, you walk up to them, shake their hand and say, “I have a real estate company; visit my website.”  You give them a card and walk away.  How good  of a networker would you be?  How many people would actually go to your site?
  • Scenario 2:  Suppose on your personal page you post on a daily basis about how great you are.  1 day, you boast about your looks.  The next day, you boast about your great singing voice.  Then your intellect, how you’re right about everything, etc…  How many people would engage with you using this approach?

Essentially, when you are simply promoting links on your site, you are bragging about yourself.  Why would anyone want to ‘Like’ or engage with you?

So what is the best way to engage on Facebook?  Below is an infographic that will detail some very helpful tips on how to engage on your Facebook Fan Page.

Tips on How to Improve Your Facebook Fan Page Engagement

Facebook Engagement