Facebook Timeline Features
Social media marketing was built on Facebook, and the new Timeline feature is proving to be very popular with regular users and marketers alike. If you are planning to use Facebook and do your own Facebook marketing, knowing how to use the Timeline to your advantage is imperative. The Timeline feature changes everything about the way you interact with other users and, more importantly, the way they will view you.
Facebook Timeline Features | Tips
Let’s take a look at some of the most important features and hints on how to use the function to market to your audience when getting started. The first couple here are very simple and will make a huge difference to the way you appear. The latter will take a little extra work.
- What does the timeline feature do? The Timeline feature completely changes the way your profile is displayed to other users. It changes the display from somewhat of a scrapbook into clear and chronological display of your activities. The display is bigger, flashier and easier for users to navigate. It allows you to emphasise stories of interest, and allows for better understanding because events and activities are displayed in order of time.
- Cover photo. Your cover photo is huge compared to previous profile display. Getting it right is one of the easiest ways to improve your Internet marketing on Facebook. Use it to your advantage. Don’t forget you can craft anything you like into the profile display photo, including important text and messages!
- Location. Location features have been long overdue with Facebook. Geolocation gives a physical association to status updates and shout-outs. An interactive map shows all the places you have checked in, and adds a lot to the way you will be perceived by your friends and subscribers.
- Adding life events. Life events are specific markers you can place on your Timeline. They will automatically attract attention. They are an excellent way to communicate when something has changed in your life, and you are letting everyone know it is important. This nifty little tool can be used for marketers who want to make a difference.
- Audit your previous posts. Just because you are in marketing does not mean you want everyone to see everything. Now, you can control what can be seen by subscribers, the public, and your friends. Keeping a real reason to be your friend, and fuel that conversation is important. Use your ability to manage post display with care. After turning on the Timeline feature, go through and audit your posts, and allow some you think everyone should be able to see.
- Integrating applications. Facebook has become a communication platform in itself. Facebook applications are becoming more important, and the applications that connect reality with a profile continue to prove effective marketing tools. Nike is a great example. Their application that allows users to post their real run times allows expression online while connecting to the real world. Smart marketers will create truly useful applications that integrate their profile/brand into real life and give users the opportunity to share real activities.
Work with your other social media profiles, integrate your total online activities into a composite social networking strategy, and most of all, make what you say and do online count. Be positive, and add value to everyone’s experience with thoughtful and generous sharing of information and fun.