Interesting Infographic on Facebook Wall Post Cheat Sheet by Lynchpin SEO.
I was surprised at the impact that emoticons had on engagements. I wonder if this research is more based on overall Facebook engagement or just on Fan Pages. Here are some other good takeaways from the infographic:
- Short is sweeter- keep your posts to under 80 characters for best results
- No hiding- avoid using a URL shortner as people are less likely to click on a link if they don’t know where the link is taking them
- Ask and you shall receive- ask a Fan to ‘Like’ or share or comment, and they are anywhere from 3-7 times more likely to engage.
- Save the best for last- avoid asking a question at the beginning and then adding more text. Posts that end in a question have 2x the comment rate than those not asked at the end.
Below is the Infographic. Anything stand out to you? Leave a comment below.
Facebook Wall Post Cheat Sheet infographic designed by Linchpin Infographic Design