Interesting Infographic on Facebook Wall Post Cheat Sheet by Lynchpin SEO.

I was surprised at the impact that emoticons had on engagements.  I wonder if this research is more based on overall Facebook engagement or just on Fan Pages.  Here are some other good takeaways from the infographic:

  • Short is sweeter- keep your posts to under 80 characters for best results
  • No hiding- avoid using a URL shortner as people are less likely to click on a link if they don’t know where the link is taking them
  • Ask and you shall receive- ask a Fan to ‘Like’ or share or comment, and they are anywhere from 3-7 times more likely to engage.
  • Save the best for last- avoid asking a question at the beginning and then adding more text.  Posts that end in a question have 2x the comment rate than those not asked at the end.

Below is the Infographic.  Anything stand out to you?  Leave a comment below.
facebook post cheat sheet
Facebook Wall Post Cheat Sheet infographic designed by Linchpin Infographic Design