Because of their explosion on mobile devices, social media websites are a huge deal all across the globe.

Multiple times a day, people are logging onto their social media site of choice, sometimes spending many hours there.

How can you and your business get involved with these potential customers? This article can help you use social media in your marketing plan.

6 Tips on How to Obtain New Clients Through Social Media Networking Sites

  • A pic is worth a thousand clicks – Advertisements on social media sites often use interesting images that have been somehow manipulated. The more intriguing an image, the more likely it is that someone will click on it. Once a potential customer notices your ad, it is highly possible that they will check out your business and potentially buy your product.
  • Double check your work– Always proofread your social media updates, even if it’s just a Tweet. You need to keep up a professional reputation! A modest amount of abbreviation may be necessary when it comes to Twitter, but exercise some restraint. You want your content to be clear and concise.
  • Keep your content fresh– Be sure to make frequent posts and updates. Give readers as well as contacts something they can come back for, and something they can depend on as well. Make a schedule outline for posting or join an auto updating service. That way, you won’t fall off your readers’ radar.
  • Use multiple sites– Don’t limit yourself to one site when starting your social media campaign. The more places you expose yourself, the more potential you have for success. It can also be helpful in other ways if you take advantage of the different tools available.
  • Be my guest– Think about having a blogger that is an expert in your field write for you or do the same for them. Any way you look at it here, you can potentially increase your base. When guest blogging somewhere else, make sure they let you link back to a website of your own. On the same token, allow your own guest bloggers the same courtesy. People who read the blog are more apt to check out your posts and your sites, too.
  • Simple subscriptions- Be sure that the method of subscribing to the blog you create is very simple. Don’t put the “subscribe” link on the bottom right corner of your website, or some other place where no one looks. Rather, put it in a location that makes it super easy for visitors to spot. Try and make things on your site visible to people with different types of Internet speeds, some people don’t have connections that are as fast as others.

Selecting a company to help you with your social media marketing campaign can be tricky. Before you hire anyone, make sure that they’re a reputable service. Knowing exactly what they offer you lets you sleep well at night due to the peace of mind that comes with understanding that they can handle issues that might arise. This is where social media acts as the best disinfectant in a sense. You can simply check out the social sites of these businesses to see if they take their clients seriously and if they actually perform well.

About the author:  Tom Bukacek is a best selling author and CEO of Black Box Social Media, an online marketing company that works with professional sports teams, best selling authors, International speakers, and professionals who are seeking to be branded and found online.  BBSM also created the do it yourself social media marketing training and implementation program called ‘Social Media In 7 Minutes’, designed to educate business professionals on how to create and implement a social media marketing plan in less than 7 minutes a day.