Google+ for Business
If you weren’t one of the lucky 20+ million that experienced Google+ during its invite-only-trial-period, no worries Google+ is finally open to all and Google+ for business will be here in no time. That being said, we recommend thinking outside of the box about how we can all go ahead and begin using Google+ for business. Social media expert Aaron Lee has graceously posted 11 great ways that we can use Google+ for business before they open up the floodgates. We were lucky enough to stumble upon (no pun intended) his words of advice and we’d like to share them with you.
Google+ for Business | Aaron’s 11 Golden Rules
You may have already heard of Google+’s many features and hopefully you’ve been studying them, but if you haven’t check out our Google+ article, “What Are The New Features of Google+” for information. Now let’s jump into Google+ for business tips by Aaron Lee:
Start your engagement process with active listening. Ask questions and listen. [The key to Google+ for business is the ability to create two way conversations.]
On any social media platform, be it Twitter, Facebook or Google+, the #number one most important activity to do is to ENGAGE. Engagement builds trust. Engagement gives life and a personality to your brand. It’s living and breathing and not a one dimensional logo. Again, ask questions and listen to your audience.
3. TARGET MARKET
Discover who is using Google+ by typing their names and email addresses into the FIND PEOPLE bar on the “Circles” page. Word of caution, if you are connecting with clients who are in your database on Google+, it may be wise to ask their permission first from outside of Google+ to engage them there. Some people may not approve of an alternative/private email being shared with Google. [It's always a good idea to respect the privacy of others when using Google+ for business.]
4. HANGOUT OFTEN
Let people get to really know you, ask questions of you, your brand, your company. The more people engage with you, you increase the likelihood of them talking about you with their networks and sharing your information from your status updates. Invested time with people increases the probabilities of future word-of-mouth activity because they LIKE or LOVE you and your brand.
5. SHARE A LOT
Share nine out of 10 pieces of content about or from other people and one or two pieces of content about you or your brand. Social media is a space for sharing not selling. If you show people how much you care about them by empowering them with invaluable pieces of information to help them with their needs and wants, you inherently build trust with those people. [This goes for all social media pages, not just Google+ for business.]
6. COMMENT PLENTY
Make sure you comment on other people’s streams. Engage them by asking meaningful questions that relate to their question/topic of inquiry. Comment helps to get people to notice you.
Google+ may be the best way for you to improve your search rankings. Google puts a heigher weight on content that has more shares or +1’s.
8. PUBLIC PROFILE
Since Google is popular for its search, then chances are that it will index your google profile quicker than a normal blog or website. This helps people to search for you.
Sparks allows you to follow industry related news, be sure to add your industry into sparks to follow the current news and be updated as to what is happening around your industry.
10. REAL TIME SEARCH
Did you know? Google is bringing back real-time search which they have remove a while ago due to the expiration of contact with Twitter. This time Google will bring it back together with Google+.
11. REFER TO TIP ONE AND TWO!
Remember the first tip and second tip at your peril!
Google+ for Business | Bottomline
The ones who will win with Google+ for business are the innovators and creative thinkers that find new ways to use the site for marketing, so bottom-line – STAY CREATIVE!
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