Google Plus is the fastest growing social networking site. The growing popularity of Google Plus is causing a stir among internet users worldwide. Google is heavily promoting its new site and the outcome could very well alter the face internet search results as we know it. The new features that are revamping search results in Google Plus are:

1.  Personal Results-enables you to find your own personal information like Google +photos and posts that belong to you or have been shared with you.

2.  Profiles in Search-enables you to immediately find people you are close to.

3.  People and Pages-Helps you find people profiles and Google + pages which are related to specific topics or areas of interest.

Any website you like can be given a “plus one.”This automatically raises the popularity of that website. This +1 feature allows internet users to approve a product or page, similar to “liking” a page on Facebook. Google’s new social product will inevitably help pages get indexed. The effect on SEO will consequently be a higher ranking and more personalized results. As SEO techniques evolve, they have become more conversation oriented in Google’s changing algorithmic trends.  But “plus one” stats show up not just on the page but alongside Google search results, an immediate display of the positive feedback that strongly influences consumers’ decisions.

Google’s deeper integration into the social search arena will change the way people search for products and services on the internet. The Google + system will combine social networking with search results. With profiles, photos, and anything that has been shared with you, there will be a more concentrated effect on search results. The challenge to stay on top of changes that Google affects is challenging for online marketers and small businesses alike.

Along with personalized searches there will be targeting of specific social groups for sharing photos, videos, links, and other media with the system called Circles. Facebook, Twitter and others haven’t used friend lists integrated into every aspect of the website. Google + Circles are attempting to change this. The new system allows users to drag- and-drop friends into different social circles including friends, family, classmates, and co-workers.

Google Plus 1 enables you to click the plus buttons of any website you like and raise the popularity of that certain website. Once you are logged into your Google account and look for some information on Google you will see these plus buttons on each website. You choose to give a website a plus and thereby raise its popularity in the search engine.

Google + has a lot of SEO uses. Having as many backlinks as possible from authority sites will result in high rankings on SERPs. Along with the OnPage optimization, the feedback that visitors give you about your website is also important in getting top positions. Plus 1’s are good because people that like your website and who click them will enhance your website’s position and help you to gain advantage over your competitors. Google’s new emphasis is to integrate social signals to enhance its search engine rankings. The power that Google wields in controlling the world’s number one search engine and being able to tweak it just as they want should be an interesting transition to witness in the next few years. These new changes will possibly bring about more competitive forces in which everyone will have to engage in and more powerful methods of screening accurate information, while being able to discredit worthless dribble.

About the Author:

Johan Hedin is the Managing Director of Marketing Ignite, and has been doing SEO for 14 years. He has also developed a step-by-step SEO Training Course, which teaches anyone how to gain top rankings in Google.