The rapid increase in the number of mobile phone users with smart phones has meant that there are constantly evolving and new methods that can be used for marketing. The savvy company is keeping their eye on the trend of social media and constant wireless access and taking their cue from the tech companies that use the newest and most popular gadgets and programs to get their business name more well known.

There are more blogs than ever before and one way that bloggers are able to keep in touch with their followers is through the use of photos that they can take and even edit on their smart phones. The photos are enhanced with effects and captions can be added before they are remotely uploaded from the phone, no matter the location. It is likely that users of facebook and other social sites see these photos posted daily if not multiple times per day. Instagram is the program that allows the mobile phone user to take a photo and then add filters and borders, effects and text to it before sharing it with followers and sending it to their social media page if they wish.

How To Use Instagram for Business

The range of effects that can be achieved using the mobile phone app is actually quite impressive. Things that could previously only be done on a computer are now able to be achieved with just a few free or low cost applications for the smart phone and the photos can be very artistic or even surreal with some clever use of effects.

The use of these photos and the fact that they are being seen by a user’s followers can be an element of social media marketing and many companies have already leveraged the many users of this popular application for that very purpose. It is an application that is in use by literally millions who have mobile devices and the company who asks “what is instagram” is behind the curve for this cutting edge avenue for advertising.

In order to use Instagram for business, it is wise to have artistic and young staffers who are in charge of the images that are being sent to the followers. The use of popular culture captures that can be enhanced by someone who is adept at image manipulation will go a long way in getting more than just a few seconds of eye gaze. The more interesting an image is, the more attention it garners, the better for the brand. The screen of a smart phone is never going to be very large, so the images must be composed carefully with the inclusion of text that is short and to the point, something catchy, clever or funny will always leave an impression and attention spans are notoriously short in this fast paced world of wireless communication.

Using hash-tags is another way to get photos in front of consumers when using the photo sharing application for marketing a business. Tagging photos and using keywords that are relevant and interesting will draw even more followers to the business who is photo sharing.