4 Ways Small Businesses Can Leverage Social Media for Customer Acquisition
Social media is a huge marketplace where small businesses can successfully find their target customers. This media can also be used to increase the visibility of their business. There are several aspects that act in favor of small businesses when it comes to the use of social media. In fact, social media has had such a profound influence on internet marketing strategies that it has risen from being am optional marketing strategy to a full blown mandatory tool for successful marketing. According to the most recent survey, 90% businesses agree that social media is a very important part of present day marketing and promotion drives. So, how do you tap the enormous potential of social media?
Social Media for Customer Acquisition | Increased visibility and subsequent traffic generation
One of the major benefits of social media is the presence of large number of visitors, which gives a wider scope for increasing visibility. It is like putting up a banner in a place where huge crowds move so that most of them can have a look at it. According to 72% people who have used social media for their advertising and publicity, this channel has helped boost the traffic of their sites and get them more visitors.
Social Media for Customer Acquisition | Quick results
Social media sites are very interactive and you can use these to take your advertising campaign forward more quickly. Also, since the crowd in these sites is high, you get quick results even if a percentage of visitors show interest in your business. Being a small business, you need to be very careful with your time management and strategy planning. There are so many websites and SMBs that the competition is fierce. Even a slight slag in development can cost you more than just money; it can cost you your business. Through social media, you gain customers quickly and effectively.
Social Media for Customer Acquisition | Multiple marketing choices
When you choose social media as your marketing ground, you can use several ways to advertise your products and increase their appeal to a wider customer base, thus giving a boost to your customer acquisition drive. While written content still remains the standard form of advertising, you can use effective means such as video marketing, portraying your business profile and direct interaction with potential clients through real time chat. The effectiveness of your marketing strategies is subject to your creativity and how good you are at thinking out of the box.
Social Media for Customer Acquisition | Cheap customer acquisition
One thing that tilts the balance in favor of social media is that it hardly costs you any money. This is a huge benefit for small businesses. In fact, you can as well carry on your social media marketing with no investment by joining online communities and chatting with people who are interested in your niche. Besides, social media is a free ground for link building as well.
In short, social media is a fertile ground for small business to reap a healthy harvest of customers. So, go for it!
About the guest author: James is a full time blogger and an amateur investor, follow his trading and reviews on MoneyMagazine.ws