How Small Businesses can Make the Most Out of Facebook
Small businesses usually have small budgets, and therefore limited avenues to market themselves. But this has changed a good deal with the internet. Social media sites especially are a big boon to entrepreneurs as they can reach a large audience without reaching deep into their pockets. By earmarking just around ten minutes each day for this purpose will fetch you good results. Let’s see how:
• Photos: People are always drawn to visual media; using pictures of your products on your Facebook page is a sure fire way of getting people interested. On Facebook, photos can be liked, commented on and shared. This means that this is an interactive method of publicizing your products. You can also upload pictures of the production process. For example if you sell specialty cakes, you could put up pictures at various stages of the baking. This will definitely catch everyone’s eyes.
• Use Offers: you can advertise via Facebook’s new advertisement component, dubbed Offers. You can highlight your promotions and reach a much wider audience than you would have with your usual posts. The first ad is free, but you have to pay for subsequent ads. The charges depending on how many people you wish to target. According to FB, you should:
1. Keep your images simple and vibrant
2. Keep the text crisp.
3. Give good quality offers
4. Share your post again after a couple of days rather than post a new offer.
• Install some free apps: In addition to the Photos tab on your FB page, there are 3 other tabs that you can customize for your business. You can highlight your preferred applications. Though this is not mandatory, it will certainly make your visitors’’ experience great. For example, you could display your Instagram photos, tweets, videos of events, signup forms, notifications of approaching events, and so on.
• Schedule your posts: if you cannot spare a few minutes for updating your FB page daily, you have some help. As the owner of the page, you can schedule your posts to be published later. You can do this at the end of the week or at the beginning. It is important to have regular posts on your page; you are likely to be forgotten otherwise. Apart from simple messages in text, you are also allowed to schedule links, videos and pictures. You can specify the time it needs to be posted, down to the minute.
• Interaction with customers is very important: Whenever there is any comment or if your post is shared or liked, you need to respond immediately. Thanks to the advent of Smartphones, you can do this even when you are on the go. When you answer queries and respond to compliments or criticisms from your customers, they will be very satisfied with their experience of online shopping. Follow up is just as important as marketing or manufacture. It will help you retain your customers and even attract new ones.