If you’re promoting your business online, then chances are high that you’ve been hearing a lot about marketing with Facebook. Whether you’ve heard that it’s useless or essential, the truth is – it can work for your business, regardless of which industry you work in. The deciding factor, the thing that will really determine whether or not your Facebook marketing campaign is successful, is the time and effort that you’re willing to put in.
7 Tips on How To Get Started With Facebook Marketing
- The first step to getting your Facebook marketing campaign off the ground is creating a page for your business or organisation. Fill in as many of the info fields as possible for best effect. The more information you can give Facebook about yourself, the greater your chances of being found by someone browsing Facebook for information related to your topic.
- If you operate out of a fixed location, be sure to add this to your Facebook page. The business page system is tied closely to Bing Maps, which can also allow your Facebook page to help improve your search engine rankings. As many contact details as possible should also be entered, as this will help to encourage users to get in touch with you for a quote or for more information.
- Setting up your page correctly is only one aspect of the process, however. For best effect, you should post regular content updates to your page – after all, users won’t bother coming back to your page if there’s nothing there for them to come back to. Try to post between two and five times a week at first – it really depends on the industry that you work in. A more social, exciting field, such as clothing retail or event management, might have no problem generating interest and social buzz – and so you should be posting more content in order to satisfy your fans’ demand for social interaction.
- By contrast, a solicitor’s Facebook page is unlikely to be a particularly happening hot-spot at first – so instead of regular daily updates, just two or three quality content posts per week might be enough to keep your fans ticking over. Use common sense to ascertain how much is too much, and how much content is just right.
- Don’t be discouraged, either. At first glance, it might seem impossible to generate social buzz within a traditionally dry industry – accountancy, for example. But with enough time, attention and (especially) creativity, you can make anything interesting. Give your fans enough interesting information, and before you know it, they’ll be coming back for more. This is the first step on the road to social marketing success – and in time, could even lead to your content becoming viral.
- Your content doesn’t all have to be blocks of text, either. Images, videos, links to other related sites from around the web and even infographics can be used to generate social interaction on your Facebook page – so be sure to use a variety of these types of content, in order to have the most positive impact on your social media marketing campaign.
- Don’t reject Facebook marketing out of hand. Many marketing professionals assume that Facebook will be unsuitable for their needs, and so they don’t even bother trying – but evidence has shown that Facebook marketing can be a huge resource for any company that are willing to put in the time and effort to keep up with it. Try it today – the results that social media marketing can have might astound you.
This post was written by Dan Hart of Cravenplan Computers Ltd. For more information on online marketing, visit the Cravenplan website at http://www.cravenplan.co.uk/