Tips on How to Make Social Media Work for Your MLM
Running a successful multi-level marketing business requires word of mouth and referral marketing. Social media marketing is simply the electronic version of word of mouth marketing. Creating an implementing a successful social media marketing plan is paramount to having a successful MLM business as you will be able to get found, establish credibility and become the authority on your product to not only your friends, but your friends friends.
Remember, the average Facebook friend, for example, has 130 other friends that will read your message.
Before providing you with tips on how to make social media work for your MLM, let me offer this warning so you can prevent yourself from making the mistake that seemingly all MLMers make: don’t spam your friends. You may believe in your product, but simply stating how great your product is and what it can do for others is considered spam and people will tune you out. There are much better ways to engage with others and this article will detail how you can make social media work for your MLM company with the following 5 strategies:
Make Social Media Work for Your MLM | Get found on Local Directories
The quickest and easiest way to make social media work for your MLM business is to get found, and you can do this by getting on local online search directories. 92% of consumers go online to research a company prior to making a purchasing decision. When people Google ‘your product your town) and you have completely filled out 10 local online search directories, then it’s very possible that you can be on page 1 of Google. Online search directories give you great backlinks to your website, which also helps with your SEO. But best of all, this type of advertising is free. Here’s a list of 10 of my favorite local online search directories that will get you ranked highly in the search engines:
- GooglePlaces
- Bing Business Portal
- Yelp
- YellowPages.com
- YP.com
- Manta
- AOL YellowPages
- Yahoo Local
- Merchant Circle
- DMOZ.org
How to Make Social Media Work for Your MLM |Personalize your message on Video
More consumers would rather watch video than read text. Creating and posting your videos, such as YouTube, vimeo, and daily motion, is a great way to make social media work for your MLM. Plus, using video allows you to build rapport with other, allows you to be you, and show your authentic and true self. Finally, you can communicate your information quickly and more succinctly than with the written word. Remember, avoid spamming people. Don’t create a video just to promote your product. In fact, your videos should provide value indirectly to the product. For example, if you are involved in a silver coin company, instead of stating why you should join your company, provide information about coin collection, how to grade coins, whether it’s better to purchase gold or silver now, etc… The more information you provide, the more people will consider you an expert. Then when they decide to purchase, they will do so through you.
How to Make Social Media Work for Your MLM | Separate your business from your personal
Facebook is the premier social media giant with an estimated 800 million users worldwide. If you want to make social media work for your MLM by creating a Facebook Page, I would consider doing the following:
- Create your personal Facebook Page
- Create your Facebook Fan Page
- Create your Facebook Places Page
- Join Groups
- Create Events
- Engage on a regular basis
How to Make Social Media Work for Your MLM | Connect with other professionals
LinkedIn is a valuable social media site for building credibility and creating professional relationships. Your LinkedIn profile is a living resume of you, your history, and your experience. When people who are pondering whether or not you are the right mentor for them look you up on Google and find your LinkedIn account, your competed information can tell them quite a bit about you. This can be a good thing. Also, seek testimonials / recommendations from others on LinkedIn as this will add to your credibility. Finally, become active in LinkedIn groups related to your industry. By providing valuable content and answering questions in these groups, you will, again, establish yourself as an expert and drive traffic to your website (or whatever your call to action is).
How to Make Social Media Work for Your MLM | Make engagements simple
The number one reason that social media marketing plans fail for MLMers is due to poor implementation. Being involved in 5 Facebook Groups, 10 LinkedIn Groups, and keeping with blogging and Tweeting can be tiresome an overwhelming. That’s why if you’re looking to make social media work for your MLM, you will want to invest in a third party application that will allow you to perform your social media interactions and engagements from one location. How simple would it be to write one post and send it out to 15 different social media locations at once? How much easier would it be to respond and engage with others if all of your social media emails and comments were stored in one place? Finding a great third party application to run your social media is valuable to entrepreneurs seeking to make social media work for your MLM.
As you already know social media has been extremely lucrative in the last few years. In the past few years the individuals and businesses that adopted and dominated Facebook, Twitter, LinkedIn and other social sites have exploded with growth and profits. Jocelyn and I have been fortunate to have benefited from social networking in our own businesses.