Facebook-Engagement

Facebook Engagement Tips

People who are using Facebook as a marketing platform have always assumed that it was possible to post too much. They figured that if they put too many messages out there, their fans would become annoyed and tune them out or even block their messages entirely. Thanks to improvements in the tools to monitor user responses to posts, though, we now have a lot more information about how posting frequency really does affect the amount of attention your messages get.

Maximizing Facebook Engagement By Adjusting Posting Frequency

What marketers have been finding is that increases in posting frequency decrease the amount of response per post, but seem to have no effect on the total response per day. In other words, if a company goes from posting twice a day to four times per day, the total responses they get from users over the course of the day remains about the same, it simply appears to be spread across a larger number of posts. This is good news for marketers, because it means that there is actually a lot more flexibility in the number of messages that could be posted while still getting a solid level of engagement from users.

Both responses per post and responses per day are important metrics for marketing purposes, so the fact that the latter remains roughly constant does not mean that posting frequency does not matter. Response per post has implications for the way your content ranks and the visibility of future posts. What it does mean is that there is probably more room than previously believed to experiment with the effects of posting more often on the Facebook Engagement that the page receives. In fact, when it is done well and the content is consistently interesting, it is probably possible to get away with posting very frequently without upsetting people in the way that marketers had previously assumed would happen.

It is still important to remember, however, that doing well at social media marketing requires that the posts going out are something that will interest the people seeing them. Ideally, it should be so compelling that they will feel the desire to do things like share them with others. The best move for anyone in social media marketing who is looking to maximize Facebook Engagement is probably to gradually increase the number of posts over time, while monitoring the data from Facebook analytics. With some experimentation, it should be possible to identify a posting frequency that is right for you and for the people whose attention you are trying to attract.

You can get more information on the subject, including charts showing exactly how frequency of posts and level of engagement interacted, by reading the article “Optimizing Facebook Engagement – How frequently to post?” at Social Media Today.