How to Use Google+ for SEO

How to Use Google+ for SEO

 

Many companies are still dragging their feet, but its becoming more and more critical to learn how to use Google+ for SEO especially with the advent of Google’s Search Plus Your World.  Now that all of Google’s counterparts have become intertwined, using Google+ for your business really makes a huge impact on your search ranking, because if one of your customers has you in their circles, then your posts, comments, and +1’s will impact their search.  So lets take a look at how to use Google+ for SEO.

How to Use Google+ for SEO | People and Pages on Google+

Now lets say that you’re a consulting firm for internet marketing, well now when a web-surfer types internet marketing into the search box in Google, what they will see on the right hand side of their search results thanks to Search Plus Your World is a list entitled People and Pages on Google+.  This will list businesses and individuals related to internet marketing on Google+.  Now you’re eyes have lit up and you truly realize just how important it is for you to know how to use Google+ for SEO.

Here are 8 essential steps on how to use Google+ for SEO explained by SearchEngineJournal:

  • Optimize your Google+ profile
  • Optimizing your Circles
  • Format your posts headlines
  • Create compelling content
  • Share compelling content
  • Optimize the +1 button
  • Confirm ownership of your site/account
  • Confirm authorship

While a few of these how to use Google+ for SEO tips are self explanatory, lets go into some of these individually so that you can understand them in detail.

How to Use Google+ for SEO | Optimize Your Google+ Profile

So just as you need to pick your keywords carefully and put them in just the right places when you are creating a blog, the same is true when optimizing your Google+ profile.  As a matter of fact their are four specific places that you need to include keywords so that you will show up in the social search.

Take away: thread relevant keywords through your Google+ profile…namely in the Introduction, Employment, Education and Places sections…and you may start ranking for some highly-competitive broad terms.

http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/

How to Use Google+ for SEO | Optimize Your Google+ Circles

Circles are what really differentiate Google+ from all of the other social media sites.  The key to how to use Google+ for SEO is adding highly influential people to your Google+ Circles and having them link back to your page (or adding you to their Circles).  You can think of it in the same way we conceptualize backlinking, the more influential people that have you in their Circles, the more relevant your page becomes in the eyes of Google.  Here are some great ways to attract attention:

  • Comment like crazy on Google+ thought leader posts.
  • Focus on a particular thought leader and promote his content. When you get that connection, repeat the process with another thought leader.
  • Share your work in comments…but sparingly.
  • Fill out your profile fully so people know you are for real when they check you out.
  • Create posts with a particular thought leader in mind.

How to Use Google+ for SEO | Final Thoughts

So this is not all there is to know about how to use Google+ for SEO, rather this is just a stepping stone to understanding how to make the most of your page.  There is much more to learn.  Here’s one last suggestion that you can’t forget when posting content to Google+.

A marketing team can only share so much content on its own, and that content tends to sound like, well, marketing. But empowering consumers to share content in their languages with their enthusiasm goes a lot farther both in terms of the sheer numbers of sharing posts and the power of that person’s endorsement with their friends and potentially their friends’ friends on Google+.

http://www.practicalecommerce.com/articles/3339-SEO-Impact-of-Google-s-Search-Plus-Your-World/page/2

If you have any additional suggestions on how to use Google+ for SEO then please leave them in our comments!

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