How to Use Social Media for SEO


Whether you were comfortable working with keywords and links or you barely had a chance to learn SEO before Google changed the playing field, you have no other choice but to accept that social media is necessary for search engine optimization and increasing the visibility of your websites. Take a look at the competition, and you’ll see that they’re already using these or similar tactics.  Here are some tips on how to use social media for SEO.

How to Use Social Media for SEO | Social Media Presence for your Website

It might seem redundant to create a page for your website on Facebook, but it’s also one of the easier ways to ensure your readers always see your updates. Share your page with friends to get it off the ground, post at least once daily and send your website updates to your page. Even if you don’t have a page for your website, announce your website to your existing Facebook friends, Twitter followers or LinkedIn connections.

How to Use Social Media for SEO | Share the Love

Promoting your own website feels like works, but it becomes easier when you let others help. Add social media and sharing buttons to your website and blog posts to let others send a link to Twitter or Facebook. In turn, your reader’s friends might stop over. Voila! Your reach has expanded.

How to Use Social Media for SEO |Yes, Even Google+

Google’s social network hasn’t caught on with most people, but you’re going to have to get on the bandwagon, anyway. As you’ve probably seen, Google+ results show up on the SERPs, and they even appear above sponsored results. The search engine giant formerly counted retweets and Facebook shares. Now, the company has a bias toward links and users on its own social space. This also means that you should use Google’s other services to share your content. Mail, messaging and events are all ways you can get on Google’s radar while being social.

How to Use Social Media for SEO| Get to Know Your Followers

A plethora of tools exists to let you figure out who’s following you. This gives you an edge because you can formulate status updates or blog posts to better appeal to your social connections. SEOMoz provides Followerwonk to analyze your Twitter followers. You’ll soon know where they’re from, what they talk about and how your followers compare to others. Topsy is a similar solution that many PR agencies and SEO professionals use to track activity on social networks like Twitter.

How to Use Social Media for SEO |Finding the Perfect Frequency

Everyone recommends that you post to your social profile at least once per day, but this is really on the low end of the spectrum. Because your readers might be in different time zones, or their feeds are busy enough as is, you should post multiple times per day to make sure you’re seen. This means you can’t be afraid of re-posting the same link. Sure, it might looks like overkill if you’re just looking at your timeline, but it’s far less visible when you consider others’ news feed. If you’re worried about appearing spammy, craft an unique headline or status to go with your link every time you post to keep it fresh.

How to Use Social Media for SEO| Post Engaging Content

Regardless of your social network of choice, you should remember to post content including pictures, links, videos and text that is easy to interact with. If you would find it boring, chances are so would your followers. Find a way to be engaging to kick off the conversation. This increases the likelihood that people will want to jump in on the conversation and follow your account. Engaging consumers also encourages them to share your account.

As your success with social media grows, you’ll see an increase in discussion and links, and those links can help your SEO.

Richard H. WordPress master, blogger, writer. He works for Samuelson Hause & Samuelson optimizing their website for better ranking. Enjoys rollerblading and photography in his spare time.

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