Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

Small business blog good advice

Small business blog good advice

As the popularity of social media has increased, so has the necessity for small businesses to alter their marketing plan accordingly increased as well.  One of the more popular ways to attract new customers to your business is by creating a small business blog.  A small business blog is when a small business owner consistently provides valuable content related to the business industry in which it is involved on its own website.  There are several small business blogs in the Internet, but not all of them are effective.  The following are 3 tips to writing a small business blog for entrepreneurs:

Small Business Blog Tip| Credibility

When you write a small business blog on a topic and the reader learns something, you have just become an expert.  Therefore, if the person ever needs something related to that particular industry in the future, you would be the first business that the person would look to for the solution.  For example, if you are a Realtor and you put out a small business blog series on how to accurately price your house, what repairs to make, home staging advice, etc… and people read this, when it comes time to sell their house, since you are the expert, they will contact you for your Realtor services.

Small business blog bonus tip:  don’t be afraid to write about how you do what you do.  In the Realtor example, give specific details on how to market and sell a house yourself.  The reason is that most of the people won’t act on the information but will appreciate your expertise on the subject and utilize your services when needed in the future.

Small Business Blog Tip| Search Engine Optimization

When you write an article, your small business blog should focus on the relevant keywords in which you are writing.  For example, if you own an auto repair shop, you would want to focus your writings on the types of repairs that you do.  There would be no need for you to blog about items that aren’t relevant to your businesses or services.  Focus on ‘how to’ and ‘tips to’ titles, as these are the types of articles that people seek out when they have a question.

Small business blog bonus tip:  The final bit of advice on maximizing SEO on your small business blog is to consistently update your blog with fresh content.  I would recommend committing to a blog at least every other day.  Putting out 4 blogs on one day and nothing else for the remainder of the week will not help your SEO rankings.  Focus on consistent, fresh, relevant content.

Small Business Blog Tip| Social interaction

Traditional marketing has taught us to talk our message at 99% of the population that ignores us and hope that the 1% will purchase from us.  This one way street advertising method does not work with social media.  Your small business blog is a two way communication street.  When people visit your site and leave a comment, reply back.  Provide an opportunity for people to sign up for a newsletter.  Give the customer as many reasons as possible to continue coming back and visiting your small business blog.

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