Google Offers

How Does Google Offers Work for Consumers and Businesses?

Google is performing a beta test on Google Offers, their apparent counter to Groupon, in an effort to allow shoppers to find the best online deals.  How will it work and how can businesses take advantage of Google Offers?

To make all this happen, Google has partnered with the best deal providers in the industry including DealfindDoodleDealsGilt CityGolfNowHomeRunJuice in the CitykgbdealsMamapedia,Plum DistrictPopSugar ShopReachDealsActive.com SchwaggleTIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.

The way Google Offers works is as follows:

  • First, go to their site: www.Google.com/offers.
  • Answer a few quick questions about your purchasing interests
  • Subscribe to Google Offers
  • Receive their tailored offers based on what your interests are
  • Purchase only the deals you like
  • Print out or show voucher at location and receive discounts.

According to the Official Google Blog, the secret is the quiz.

Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.

 

Google Offers | Video Explanation

Here’s a brief video of how Google Offers works for consumers:

Google Offers | How it Works for Businesses

What does the new Google Offers for Business mean for businesses?

Finding new customers can be very challenging.  Ironically, there are hundreds of thousands of customers that would love your product or service, but they don’t know about you nor know that you exist.  Google Offers is designed to put your in front of thousands of consumers looking for your type of product.

When you join Google Offers, a Google specialist will assist you in creating a special offer and then will market your offer to thousands of matching consumers participating in the program.   The customers will then prepay for the offer which will allow you to get your money right away.

Here’s a brief video explanation about the program: