New Google Content Algorithm

New Google Content Algorithm

In an effort to lower the rankings of blog factories or content farms, Google has created a new Google content algorithm.  In the past, you could regurgitate other people’s information or produce low quality content written solely for the purpose of catching Google rankings and driving advertising revenues.  Now, thanks to the new Google content algorithm, owners will no longer be able to play the system in order to raise their standings in search results.  These content farms have plagued Google and their users for years, leading to several attempts to weed them out.  Now, the new Google content algorithm, nicknamed “Farmer Update,” is the latest such attempt.

New Google Content Algorithm | What is a content farm?

According to an article written by Tech News World:

Content farms are obviously the prime offenders, but there are concepts and approaches thin-content sites use that spill over to all kinds of sites,” Adam Audette, CEO of AudetteMedia, pointed out.

Product pages with text supplied by manufacturers that are repeated across “dozens, hundreds even” of e-commerce sites, duplicate content that’s created from mass syndication of news, and comparison shopping networks are examples of thin-content sites, Audette told TechNewsWorld.

Legitimate victims reportedly include Cult of Mac, a popular Apple-focused blog;onedayjob.com; and Complete Review. These sites apparently saw a sharp drop in Google search rankings just after the algorithm went into effect, though Cult of Mac’s standing was later reportedly restored.

One site, Mahalo, was hit so hard by the new algorithm that founder Jason Calacanis reportedly laid off 10 percent of its staff.

New Google Content Algorithm | Is it working?

Overall, the new Google algorithm seems to be hitting some of the content farms pretty hard. Searchmetrics’ analysis of 39 content farm-style domains showed they suffered an average fall of 57 percent in performance.

“Suite101.com, blippr.com and answerbag.com are definite examples of content farm-style domains,” Horst Joepen, Searchmetrics’ CEO, told TechNewsWorld. All were affected by the change in Google’s algorithm.

However, sites such as Wikihow.com, Answers.yahoo.com, Instructables.com,Howstuffworks.com and eHow.com gained in terms of absolute visibility.  http://www.technewsworld.com/story/Googles-Content-Farm-Algorithm-Yields-Bitter-Harvest-71993.html?wlc=1299275693

Publishers who feel they were wrongly impacted by the new Google content algorithm can post in Google’s webmaster forums.

 

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