What is e-Marketing?

Do you feel as it you don’t have time to market? Are you looking for ways to consistently and effectively market your business on a budget? Are you looking for a way to put as much of your marketing on autopilot as possible?  Then e-Marketing may be a good strategy for your business to look into.

e-Marketing, or Internet Marketing, is a subset of e-Business that utilizes the Internet to perform marketing activities in order to achieve marketing goals for an organization.  Simply put, e-Marketing is selling products or services over the Internet.  There can be many advantages and potential pitfalls for using this strategy to promote a product or service.

e-Marketing |Advantages

Following are some of the advantages:

• Speed of launching a new product or service
• Reduction in costs through use of electronic media
• Quicker response to both marketers and the end user
• Low risk
• Increased exposure of products and services
• Increased interaction with customer
• Easier to track performance

e-Marketing |Disadvantages

Following are some disadvantages:

• Just as good news can travel fast, so can bad news
• Dependence on technology
• Security, privacy issues
• Maintenance costs due to a constantly evolving environment
• Lower barrier to entry means increased price competition
• Worldwide competition through globalisation

Image: Salvatore Vuono / FreeDigitalPhotos.net

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