Online Marketing Strategy

How to implement an online marketing strategy that builds new customers

Before discussing an online marketing strategy, let’s first focus on traditional marketing.  There are two types of traditional marketing: pin point marketing and interrupting marketing.

sale keyboard 150x150 Online Marketing Strategy

Online Marketing Strategy

Pin point marketing is when you at a live sporting event, eating salty pretzels or potato chips, and a beer logo pops up on the scoreboard, causing you to order an overpriced Budweiser.  The product being marketed was the best product for that exact point in time.  Interrupting marketing would be when an advertisement for a cell phone comes on the jumbotron during  sporting event.  Maybe it’s a good ad, but it’s not the right time, and as such, it’s interrupting the user.  Therefore, the goal of marketing is to offer the customer your product at the right time, when they are ready to purchase.

An online marketing strategy should have the same focus as pinpoint marketing.  Internet users are actively looking for a solution to a problem. If you have an online marketing strategy to place your product with pinpoint precision in their direct path at the right time, you’ll get a new customer. The most cost-effective way to achieve this is by combining your marketing message with important content that users are already actively seeking out.  This online marketing strategy combined with an effective search engine optimization plan will help you focus on getting you on the front page of google, so when people are actively seeking out a solution to a problem that your product provides, they’ll find you as the right product at the right time.

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One of the best ways of having distressed users find your relevant website is by creating “how-to” or “industry news” type articles to relevant Web sites in your industry. For example, if you own a auto repair shop, writing simple articles about ‘how to change your oil’ or ‘how to dispose of used oil’ or ‘how to replace your brake pads’ or any other issues relevant to your business will make you an industry expert.  Someone wanting to learn how to fix something themselves may decide not to fix it themselves, and since they read about you and you’ve proved yourself knowledgeable on the subject, then you will be the person they take their car to for oil changes.

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