Online Marketing Tips

3 Online Marketing Tips to grow your business

Online Marketing Tips
Online Marketing Tips

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.”  Vilhjalmur Stefansson.

Search engine optimization experts are great at getting people to the website.  Business people are great at closing business.  But why is it that combining SEO and Business owners together doesn’t always equate to success?  Here are 3 online marketing tips that will allow your business to thrive.

Online Marketing Tips | Keyword optimization

Relevant keywords are how the customers that are already looking for your products and services will find you. If you have the wrong SEO keywords optimized then you will get the wrong people (not customers!) to your site.  Some people make the mistake of focusing on keywords that will drive traffic to their sites.  One of my favorite online marketing tips is this:  get people who want to buy your product to your site.  Conversion is important for websites.

Online Marketing Tips | User Friendly

You website should not be complicated.  The simpler the better.  Your website’s home page should tell them what the site is about, how to navigate, and how to purchase.  Remember this old axiom:  “A confused mind never buys”.  So keep your website design simple and to the point and you’ll attract more customers.

Online Marketing Tips | E-Mails

A good SEO technique is to run email marketing campaigns that use the same key words that are on your site.  Email campaigns. like newsletters, are a great way to keep your past, present, and future customers informed about new offers and drive traffic to your site. One of the elements in Google’s ranking algorism is the popularity of your site, which Google translates into relevance.

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