They say a picture is worth a 1000 words, but in the case of Pinterest, a picture could be worth a whole lot of traffic and more sales.
Shopify, an e-commerce platform utilized by thousands of online businesses, recently analyzed data from 25,000 of their online “stores” and what they found was enough to make any e-marketer sit up and take a very vested interest in Pinterest. Their analysis showed that traffic coming from Pinterest is as much as that coming via Twitter. Pretty impressive given the “youth” of Pinterest compared to the more “aged” Twitter.
The infographic below on Pinterest and Online Sales details the affect that Pinterest is having on eCommerce.