What is Pinterest?

pinterest and sports marketing

Tips on Pinterest and Sports Marketing

Whether you are a social media person or not, you may have heard about the latest and greatest online thing: Pinterest. Pinterest is an App that allows users to post pictures into a collection which shows off what their favorite items and activities are. While it is a practice that started out heavily focused on the female market, it is something that has begun to catch on with males as well. Because you can add whatever pictures and interests you want, it gives people a nice “tapestry” regarding what you like to do in your spare time and generally who you are. For guys out there, part of this tapestry no doubt involves sports and specific sports teams.

With more and more guys turning to Pinterest, sports teams are finding that the program is a great way to help get their name out there. It’s not just about putting specific logos on a Pinterest account either, it’s also about putting up different players and memorable moments as well. With this in mind, Pinterest and sports marketing is quickly intermingling with each other as teams are looking to reach out to current fans, as well as new ones, to help get a bigger online presence. Teams like the Portland Trailblazers and the Boston Celtics have already started putting marketing effort into Pinterest, with other teams following suit.

When it comes to sports marketing, Pinterest may help smaller, minor league teams the most. While major league teams in hockey, baseball, basketball, football and soccer may have a big marketing budget to put into the community, minor league teams don’t, which means social media is going to play a big part in their overall marketing scheme. By getting fans to put their logos and information on Pinterest, they can bring more eyes to their brand and ultimately bring in more customers. Pinterest has a lot of room to grow, so getting in now, while it is still growing, is a smart idea.

If you are interested in Pinterest and sports marketing for your team, you want to first understand Pinterest and how it works. Once you understand how it reaches people, you can then figure out how best to proceed. Maybe you can give game tickets to those who bring the most new Pinterest fans to your team, or maybe you can offer other prizes to dedicated fans. Whatever way you want to do it, Pinterest is something that you need to think about when it comes to social media marketing and sports.

About Black Box Social Media:  Black Box Social Media is a marketing company that specializes in using web 2.0 techniques to assist companies with marketing their brand and increasing their revenues.  Services include video editing services, pay per click management, social media design creations, SEO, contest management, consulting, and more.  For more information, please visit https://84bf80bedc.nxcli.net.