Facebook Graph Search and SEO

Early this year, Facebook Inc. announced their new Facebook Graph Search feature. I was definitely excited by the announcement as the new feature gives me the opportunity to maximize my business ‘exposure on Facebook. Below, I outline some SEO tips for Facebook Graph Search you can use for your page to rank highly on Facebook search results.

Facebook Graph Search | Details Count

If you have a Facebook page, the best way to rank highly on Facebook search results is to make information on your page as detailed as possible. Obviously, the more details you give out, the more likely they are to be picked during in search results. Do a good job in describing your page. Put any keywords that you want to highlight on your page in these sections. Moreover, do not forget to fill the address section. This comes in handy when people are doing a local search. By giving an address, searches related to your area will be able to pick up your page.

Graph Search and SEO | Have a Public Page

You may get nervous with the idea of everyone accessing your page. However, you have to pay this price to rank highly on the Facebook search results. Uncheck your pages ‘Posting Ability and Tagging Ability. This enables any of your page fans to have full access to your page. The only catch to this is that you must be more vigilant on what goes on in your page. You do not want any of your fans posting rubbish on your page.

This beats the purpose of maximizing your page’s visibility. If necessary, you can hire a page administrator.

Graph Search | How to Target Specific Fans

Of course you can avoid all the worries about having worrisome Facebook fans by target a specific fan base from the word go. Having a public page does not necessarily mean that it should be free for all. Yes, you want to rank highly and show up in search results but you need to have an idea as to the search results you want to feature in. This SEO tip ties up together with the first tip on giving details on your page. Include in your page key words geared towards the fan base you are seeking.

Do Not Turn Into a Spammer

Once you have fans, focus on keeping them. You do not want to apply these SEO tips for Facebook Graph Search and watch all your efforts go down the drain. While you should promote your business on your page, do not try to force your fans into buying whatever services you are offering. Let your page rank highly on the search engine results; when people do visit it, they should want to like your page, not run away from it.

Always remember that Facebook likes and check-ins adds up to your total search ranking score. Therefore, keep it pleasant and interesting if you want more likes and repeat check-ins. Keep your page content alive and interesting to ensure this. With these SEO tips for Facebook Graph Search, your page should rank highly.

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Guest post by Ludwing Hernandez, Follow him @ Zinzz or @ Twitter @LudwingNY.