What is Social Media Marketing

What is Social Media Marketing?

social media marketing
What is social media marketing

Social media marketing is the process of online marketing through social media sites like Facebook, Twitter, LinkedIn, YouTube, etc…  Social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Some examples of social media marketing strategies are having a blog, a Facebook Fan Page, a Twitter account, or attaching “Digg This” and “Tweet This” or “Like” tags to the end of articles or as complicated as having a full blown curation campaign that encompasses aggregated news, curated blogs, social networking, article syndication, and videos through YouTube.

Social Media Marketing has become increasingly vital in order market to today’s buying demographics.  Social media marketing networks not only give the entrepreneur a place to spread their message, but they can also provide a place to interact with customers and allow customers to interact with each other, which can grow a grassroots effort into a full blown viral marketing campaign.

Social Media Marketing | Blogging and sharing

Combining news blogs with editorial is known as curating information, and this type of information can lend much credibility and legitimacy to one’s site.  The simplest form of social media marketing is to tag blog entries or curated articles for easy submission and / or voting on social news sites like Digg. For example, a Digg vote counter or a Share This widget at the end of an article is a form of social media marketing.  It can also be very effective for media companies, and can be a great way to promote a company blog, communicate with customers, or receive feedback.  This type of social media marketing is simple to implement and can often be automated.

Image: renjith krishnan / FreeDigitalPhotos.net

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