Social Media Definition
Social Media Definition vs. Traditional Media Definition
The biggest difference between social media and traditional media is how the information is delivered and consumed.
With traditional media one message is published through a one-way communication stream to the masses, whether through print or radio/television. After the message goes out it stops there, there is no further expansion of the message.
Social media publishes a message through a two-way communication stream to an audience that has chosen in some way to receive information from that particular stream. This message can then garner a response from the audience to comment on the message, add to the message, and even share the message with others that may find it of interest. In this way the message continues to evolve and spread as it transmits through social channels.
(Image by greeblie)