Web 2.0 Marketing Strategies

Web 2.0 Marketing Strategies in 5 Simple Steps

Web 2.0 Marketing Strategies
Web 2.0 Marketing Strategies

Did you know that more Americans are spending their time on social media sites than ever before?  And this number is not expected to dwindle anytime soon.  Web 2.0 marketing strategies, such as blogs, social networking site, video sites, and other emerging social media marketing services, are gaining popularity in today’s economy.  As such, more businesses are wanting to cash in on this new phenomena, but how do you profitably implement web 2.0 strategies?  The following are the 5 simple steps to implementing web 2.0 marketing strategies in order to build your business:

Web 2.0 Marketing Strategies | Create a plan

A goal without a plan is just a wish.”- Larry Elders.  Most people fail to start because they have no end in mind.  If you can’t see the finish line and don’t have a blueprint for success, then you’re just hoping that you’re plan will be profitable.  It is useful to step back and think strategically about where and how you’re going to commit your marketing resources online.  If you’re not an expert, reach out to people tap into the knowledge resources of those who are experienced in implementing web 2.0 marketing strategies.

Web 2.0 Marketing Strategies | Join the conversation

Traditional advertising was a one way street, with the seller doing the talking and the potential buyer doing the listening.  With web 2.0, advertising is a two way street.  You will encourage others to communicate with you, and when they do, you must participate in the conversation in order for these web 2.0 marketing strategies to work.  There are many ways to join in. You can add social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your Web sites. Enable comments on blogs and allow users to contribute to wikis.  Again, if you are stuck, reach out to an experienced company who knows how to implement varieties of web 2.0 marketing strategies.

Web 2.0 Marketing Strategies | Add value

Now here’s the big difference between traditional advertising strategies and web 2.0 marketing strategies: with web 2.0, you are giving out content of value not making sales pitches!  Sales pitches to the web 2.0 market falls on deaf ears, but if you provide content, people will follow you.  Plus, they’ll share your content with others.  So be remarkable, and have something interesting to offer your viewers that they can use, bookmark, and share on- or offline. Web 2.0 marketing strategies are forms of viral marketing and interesting ideas and content get passed along frequently and quickly.

Web 2.0 Marketing Strategies | Bookmarks

Allow users to repost booklists, book reviews, photos, podcasts, or videos on their own sites.  You can create simple widgets and toolbars that can help keep your library information wherever the users are.  Syndicate everything you can that your audience will find useful. Slice and dice your content for dozens of specialized audiences. Spread the word about what your blog or website has to offer.  Create newsfeeds for your blogs, blog comments, popular pages, etc…  Having other people advertise for you on their sites is one of the best perks about implementing web 2.0 marketing strategies.

Web 2.0 Marketing Strategies | Use video

The Web 2.0 generation love videos.  With more than 100 million video downloads per day, YouTube is too big a marketing opportunity to overlook. But the Web 2.0 generation doesn’t like product commercials or long-epic movies.  Keep your videos short, to the point, and make is remarkable!  Create short videos and post them to YouTube and other video-sharing sites.

Web 2.0 Marketing Strategies | Summary

The Web 2.0 generation is already too large to ignore and growing in numbers everyday.  Business with products to sell cannot afford to miss out on an opportunity to utilize these web 2.0 marketing strategies to such a growing segment of the population.  Remember, if you do not understand how to create or implement web 2.0 marketing strategies, consult with a professional company who can assist you in your efforts.

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