Facebook For Business Statistics

Facebook For Business Statistics

 

 

Does social media have an impact on business?  The combined big four social media sites (Facebook, Twitter, YouTube, and LinkedIn) have combined billions of U.S. users with 10 times more activity on a daily basis.  So will Facebook make an impact on your business?  Here are some interesting Facebook for business statistics about the social media giant:

Facebook for Business Statistics | Users

  • There are over 600 million worldwide Facebook users, meaning that about 1 out of every 12 people on the planet have an account, and about 1/2 of these folks are active users
  • 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed.
  • The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base.
  • The core 18-24 year old segment is now growing the fastest at 74% year on year.
  • Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.

Facebook for Business Statistics | Friends

  • The average Facebook user has over 130 friends
  • Average user spends an average 15 hours and 33 minutes on Facebook per month
  • Average user visits the site 40 times per month
  • Average user spends an 23 minutes (23:20 to be precise) on each visit
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month

Facebook for Business Statistics | Misc

  • Over 200 million people access Facebook via their mobile phone.
  • 48% of young Americans admit to getting their news from Facebook
  • 75% of Brand ‘Likes’ on Facebook come from Facebook ads
  • More than 30 billion pieces of content are shared each day
  • Facebook generates a staggering 770 billion page views per month

The total U.S. Facebook user population is made up of millions of people across a range of ages groups. Obviously, the largest segment of users (50 millions) is the young adults (18-25), however, the 26-34 age group is now has about 29 million users.   Interestingly, there is not much of a drop off of users over the age of 45, as there are now a combined 28 million active Facebook Fogies. In fact, according to the report on smmcats.com, the 55-64 age group is almost the size of the 13-17 group, further evidence that Facebook isn’t limited to “young” people.

Facebook for Business Statistics | Analysis

These Facebook for business statistics show that if you are a small business, then Facebook provides you with a large audience of potential buyers from every age group in which to market.  Given the social connectivity of each user, from their average of 130 friends and growing to their 80+ community pages and groups in which they participate, small business owners have a great opportunity to create raving fans who can promote their product to millions of people. Finally, if you’re looking to increase your brand, then investing in Facebook Ads is a good idea, as statistics show that 3/4 of all brand likes come through these ads.  These Facebook for business statistics show your business has the potential to have your marketing message seen by hundreds of thousands of users with minimal financial investment.

Image: renjith krishnan / FreeDigitalPhotos.net