Social networking sites are a type of virtual community that has grown tremendously in popularity over the past few years. While networking sites were initially used mostly by teens and college students, their popularity among older generations has begun to grow at exceptional rates. Because of their popularity social networking sites are beginning to attract the attention of business owners for use in their marketing strategies. Sites such as Twitter and Facebook are great places to promote your website, brand, and products to very specific segments of people.
Here Comes Facebook
While there are literally hundreds of social networking sites, the most popular of all the sites is Facebook. Facebook was created in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes to foster communication between its members. Facebook initially started as an online book with photos and profiles of Harvard students. Since then it has expanded into a huge social networking website designed to connect people and encourage social media monitoring in business. Facebook is now the most visited social network in the world, with over 500 million users worldwide.
Evolution of Facebook For Business
Even though it started as just a website for connecting friends, Facebook is no longer just a personal networking tool. Many companies are now utilizing Facebook for business purposes such as connecting with customers, communicating with customers, and attracting new customers. Facebook is being used by many companies to market their products to specific demographics of customers that are impossible to target using other more traditional advertising techniques.
Facebook for Business | Media Relations
In addition to brand awareness, using Facebook for business media relations is becoming increasingly popular. While the use of automated phone systems and outsourced phone operators has taken away the personal contact that customers once enjoyed, using social media platforms such as Facebook has allowed companies to once again communicate with their customers in a personal and real-time manner.
Facebook for Business | The Future
The use of Facebook for business is a relatively new phenomenon but we will likely see it become the very first site on the web that every business on the planet uses for marketing. Facebook will inevitably affect the future of advertising and business in a huge and positive manner.
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