So this year the Super Bowl social media buzz was the loudest its ever been. As a matter of fact this years Super Bowl surpassed all other socialTV events concerning the response it received. So lets take a look at this astonishing Super Bowl social media buzz: the commercials, the trends, and the Super Bowl social media command center. Oh yeah and Clint Eastwood, of course.
Super Bowl Social Media | The Command Center
You may’ve not been aware of this, but this year the Super Bowl had its very own social media command center and it wasn’t commissioned by the NFL either. Social Media Today explains just who manned this command center and who hired them in their recent article on Super Bowl social media.
The Super Bowl Host Committee reached out to Raidious for assistance with the committee’s media department over a year and a half ago. Jackson then developed a mission that didn’t compete with the social media or marketing efforts of NFL Enterprises, but to showcase the city of Indianapolis and to create what he calls the “ultimate Super Bowl experience.”
The model was simple: monitor, moderate and publish.
Basically the main goals of this Super Bowl social media command center was to ensure the safety of those traveling to Indianapolis, highlight ongoing events in the city, and monitor positive conversation around both the Super Bowl and Indianapolis, which they would share in an attempt to go viral.
Super Bowl Social Media | The Commercials
Since people love to share videos, the commercials from the Super Bowl this year was one of the biggest hits across Twitter, Facebook, and Google+. Here were the top shared Super Bowl social media commercials as reported by the Tucson Citizen:
• Doritos baby sling. “People are always looking for a different darling,” says Mukherjee, of the baby sling ad’s popularity online. The key to the spot’s online success, she says, is that Doritos started making consumers familiar (online) with its Super Bowl ads many months ago. “You can’t do this one month before the game,” she says.
• Doritos cat-burying dog. That spot, along with the baby sling spot, garnered the most early tweets — 48,536 — for Doritos, according to Brand Bowl 2012, which ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their advertiser Super Bowl spots.
• David Beckham in undies. The black-and-white spot with the soccer star wearing only his extensive body art (tattoos) and his H&M David Beckham briefs, topped all others early Monday with more than 109,000 total social-media comments via Twitter, Facebook posts and blogs, reports Bluefin Labs, a social TV analysis company.
• Clint Eastwood pumps up America (and Chrysler). The “Halftime in America” spot, where the steely-eyed actor talks about America getting back on its feet, has been a veritable buzz machine in itself. It angered some Republican politicians who saw it as pro-Obama. It caused some social-media chaos when it was temporarily taken down from YouTube following what turned out to be false copyright issues. And it ranked second in overall social-media buzz early Monday, with 96,000 comments, according to Bluefin.
http://tucsoncitizen.com/usa-today-news/2012/02/06/super-bowl-ads-grab-social-media-buzz/
If you’re a small business, it probably wouldn’t be a bad idea to capitalize on some of this Super Bowl social media buzz by sharing one of your favorite commercials, its bound to draw some attention to your page.
Image attribution: http://www.thegrio.com/politics/chrysler-ad-with-clint-eastwood-look-pro-obama.php