by Nick | Nov 21, 2011 | Marketing on Social Media
Does social media marketing work? Absolutely. According to IBM, 9.2 percent of consumers who saw social media marketing campaigns made purchases, compared to the overall conversion rate for web purchases, which IBM pegged at 5.5 percent…As a whole, IBM expects...
by Nick | Oct 18, 2011 | Marketing on Social Media
According to a recent study performed by IBM of more than 1,700 CMOs published on Tuesday. 82% of chief marketing officers still rely on traditional market research to shap marketing strategies, while only 26 percent track blogs and just 40 percent track any online...