top linkedin features

Here are some of the Top LinkedIn features to help you connect with other business professionals

While it is no secret that social media marketing is something that has become quite popular – many people do not know how to use it to their advantage. The Internet has made online marketing one of the hottest ways in which to get the word out about your company, but there are some ways that are more effective than others. For instance, a quick Internet search will bring up many LinkedIn tips since the site has become very popular with several advantages over other marketing venues.

Top LinkedIn Features include:

 

  • Groups – The LinkedIn groups are an excellent way for you to connect either by starting a group or by joining a group. The point with the groups as it relates to marketing is to take part in them in order to expand the connections you currently have. Of course, you will want to make sure they have similar interests so that you can target market.
  • Blog Linking – this option allows you post articles on your blog and link it back to your LinkedIn page. The option to show status updates for your company page helps you to continue promoting your product or service. You also link different blog posts to different LinkedIn pages. You will want to make this content SEO friendly, which means using keywords to get more attention from the search engines and a higher ranking overall so that more people can find your page and thereby increase your traffic.
  • LinkedIn Ads – this is a great tool to use in order to promote you company or product. It allows you to see the leads that these ads brought to you and of course the option to follow up. This is a tool you will definitely want to take advantage of.
  • Answers – LinkedIn has an Answers section and this is very useful to post or answer questions and link it back to your website or your blog that can be helpful to the topic being discussed. Doing this regularly can bring you more traffic so be sure to go to this section on a regular basis because investing the time will definitely equal rewards.

 

These are the Top LinkedIn Features but there are others you can use to see if it bring any traffic to your site, if it doesn’t – you can tweak the process or drop it entirely. Time is money in business so obviously you always want to use those marketing techniques that are actually working.