understanding facebook insights
Facebook Page Insights are an important part of getting people to read your posts. When you create a post, it goes into newsfeed. How does newsfeed determine to whom to distribute? The more engaging the post, the more likely to be distributed.
To understand engagement fully, it is important to understand what the purpose of a Facebook Page is. Facebook Pages are for creating a community of people who actually converse about your business. Once they become fans, they can converse with you and converse with their fans. This is a great way to communicate your message and spread your brand. How do you engage?
- Likes, comments, and shares
- Posting on your Page
- Mentioning your Page on their Page
- Sharing
Anytime someone takes an action, that action, whether they ‘Like’ or share, it goes into the newsfeed. But what about all of the information that happens that doesn’t go into newsfeed? For example, how does Facebook track when people watch a video or click on pictures but don’t take an action, such as liking or commenting?
Facebook Page Insights | Video from fMC
In this video, Facebook engineers talk about how you can get a better understanding of the new Facebook Page insights, how to best use it, and the creation of the new ‘real time’ insights: