Music Video Marketing

Music Video Marketing
Music Video Marketing

Using Online Music Video Marketing

There are many artists that are turning to YouTube and other online video sites to attract fans to their music.  One of the most recent and biggest success stories that benefited from a music video marketing strategy is Justin Bieber.  Before he hit it big Justin began posting videos of his performances online to share with his small fan base.  As viewers began sharing these videos Justin’s popularity rose and he began attracting more and more fans and ultimately the attention of music industry professionals.  Scooter Braun, now Justin’s manager, saw a video of Justin online, met with him, and the rest is music superstardom history.

Lady Gaga, Eminem, The Black Eyed Peas, and many other artists are finding huge success with their online music video marketing strategies. recently posted a top 10 list of the most streamed music artists for 2010 along with the number of videos streamed.

Music Video Marketing | Top 10 List

1. Justin Bieber: 1,071,022,618
2. Lady Gaga: 878,963,098
3. Eminem: 709,772,549
4. Rihanna: 521,468,879
5. Shakira: 404,118,932
6. Black Eyed Peas: 345,090,199
7. Miley Cyrus: 323,186,543
8. Taylor Swift: 241,860,978
9. Linkin Park: 186,235,206
10. David Guetta: 178,714,947
(From, Justin Bieber, Lady Gaga Most Viral Artists of 2010, December 10, 2010)
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With video becoming ever more popular online, music video marketing on the web should be an integral part of every musicians marketing plan.

Image: Charisma /


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