What are the Top Searches of 2011?
For the third straight year, Facebook was the most searched term in 2011, with a total of 4 variations of the term in the top 10, accounting for almost 3.5% of all search terms. YouTube finished second with about 1.5% of all search terms. Here’s a list of the top 10 most searched terms in 2011 according to Hitwise:
3. Facebook Login
Yep, it looks like there are people in this country other than my parent who actually type in a full website address in a search engine to click on the link rather than just type in the web address in the address bar. That, or my parents do that a lot!
Top Searches of 2011 |Most Visited Websites
So what was the most visited website in 2011? Hitwise gave Facebook more reason to celebrate as Facebook accounted for 10.29% of all website visits, a 15% increase from 2010. Google’s network of websites, excluding YouTube, drew 7.7% of all web visits, a 7% increase. However, if you include YouTube in Google’s ranking, Google bests Facebook with 11.98% of all visits, a 22% jump over last year.
Number 11? www.BlackBoxSocialMedia.com. Oh, the bad luck to miss by one 😉
Here are some of the other interesting Top searches for 2011 from Hitwise:
Top Searches of 2011 |Top public figure searches
Justin Bieber was the 92nd most popular overall search term in the United States in 2011:
1. Justin Bieber (92)
2. Casey Anthony (178)
3. Kim Kardashian (193)
4. Nicki Minaj (210)
5. Selena Gomez (244)
6. Charlie Sheen (292)
Top Searches of 2011 |Top personalities
The top five searches from within the Personalities category (sites focused on celebrities and stars):
1. Kim Kardashian
2. Glenn Beck
4. Robert Pattinson
5. Khloe Kardashian
Top Searches of 2011 |Fastest-moving movie titles
The top five searches from within the Movies category:
1. Star Wars
2. Transformers 3
3. (Twilight) Breaking Dawn
4. Harry Potter and the Deathly Hallows
5. Fast Five
Top Searches of 2011 |Music
The top five searched-for artists/bands:
1. Lady Gaga
2. Justin Beiber
4. Taylor Swift
5. Chris Brown
Top Searches of 2011 |Branded destinations
The top five search terms:
1. Disney World
3. Great Wolf Lodge
4. Walt Disney World
5. Universal Studios Orlando
Top Searches of 2011 |Top TV show searches
The top five from the Television category:
1. American Idol
2. Young and the Restless
3. Dora the Explorer
4. Dancing with the Stars
5. Days of our Lives
Top Searches of 2011 |Other Notables
- Television – The top generic search term was “hulu” within the Television category.
- Sports – The top searched-for athletes were Tiger Woods, Danica Patrick and Brett Favre. The top searched for sports team was the Dallas Cowboys.
- News and Media – The top-searched person among News and Media sites was Casey Anthony, followed by Charlie Sheen and Kim Kardashian in 2011.
 Data is based on the top 500 unfiltered U.S. search terms and U.S. market share of visits for January to November 2011. The data does not include mobile searches or traffic.