What are Facebook Premium Ads?
Facebook is rolling out quite a few changes today at the fMC Conference. First, Facebook released the Facebook Timeline for Brands update, which pretty much creates a Timeline for Facebook Fan Pages.
Also, as announced at the fMC Conference, Facebook will be replacing the current ads format with a new, upgraded premium ads that generate from you very own Facebook Fan Page. This change will occur immediately on 2/29/2102. So how does the Facebook Premium Ads work?
- Make a Page Post
- Promote the Page Post as an ad
- When the person seeing your ad has friends that are already Fans of your page, the ad will expand with enhanced social context about these fans
- Fans will be able to see engagements and comment on your ad
The goal is to make ads less spammy and more interactive. Special thanks to GigaOM.com for sharing the documents below.