If you think about it, there are tools for just about every marketing thing you could want. Want to measure the amount of traffic to your website? There’s a tool for that. Want to measure the success of your social media campaign? There’s a tool for that. Do you want to know exactly when your social media audience is online so that you can push your messages out at that time in order to be sure that they see it? Guess what? There’s a tool for that too.
Today, you no longer have to blindly post your social media content in hopes that it reaches your audience. Instead, you can use one of the three following tools to help you learn exactly when you need to launch that content to reach the largest audience.
Tweriod
If you’re on Twitter, you need Tweriod. This free tool will analyze both your tweets and the tweets of your following to determine the best time for you to tweet so that you’re reaching the most users.
Tweriod will analyze up to 1,000 of your Twitter followers. This tool will then look back at the past 200 tweets of each user to notice patterns and create metrics that highlight when the tweets occurred, and then use this information to notice trends between multiple users. Once this information is collected, Tweriod will provide you with results that help you receive the highest exposure.
14 blocks
14 blocks is another tool to help you learn when you can reach the largest audience through Twitter. With this tool, you can choose from six different plans to gain the information you want. Plans range from $5 to $199 per month, with each plan offering you different amenities.
All the plans will determine your best reach based on the information it pulls from a select number of your followers. You can also use 14 blocks to schedule your tweets so that they appear when they will have the highest exposure.
14 blocks looks into your followers’ past tweets to determine when they’re the most active, but they also take it a step further by deciphering how they were tweeting (from a mobile device or from a desktop computer). All of the information they collect is then used to provide you with the best resources to earn your maximum reach.
Crowdbooster
Crowdbooster is another social media tool, but unlike the first two, this one can also help you determine when it’s best to reach your Facebook audience as well as Twitter. Crowdbooster is also different from the first two because it contains more features to help you create a great social media strategy instead of only using it to find out when to best reach your audience.
When you use Crowdbooster’s services, you will earn a large amount of information, everything from target recommendations down to audience insights. There is a free version of Crowdbooster that will give you all the perks of the tool for one Twitter and one Facebook account, or they have two additional paid-for options if you want to use the tool for more than one Twitter or Facebook account.
So if you want to use your social media accounts to push out content, and you want to ensure that this content lands in front of your audience, make sure that you use one of these three tools to help you.
Sarah Dunbar works for the online marketing team at SEOMap. To learn more about their work, click here.