There is a lot of hype out there about Google Plus pages for business and although its too early to tell whether Google Plus will be crowned king of the social media kingdom or at least prince, what we do know is that it isn’t too early to dive right into Google Plus pages for business. You may be saying to yourself, I just really would like to see what the other pages look like to draw inspiration. Or you might be mulling over these critics opinion of Google Plus:
Critics like Robert Scoble, a fan and champion of Google+ in general, lamentsPages’ lack of editorial tools. It’s a legitimate criticism; everyone waited for months for Pages, but when the doors opened we discovered that it functions like a one-user personal account.
Slate’s Farhad Manjoo says Google+ is as good as dead, and predict that Google will shut down the service in a year or two. His bizarre reasons are that there’s little activity on Google+ (which isn’t true) and that Google’s own executives don’t even use the service (which also isn’t true and wouldn’t be relevant if it were true).
If this is the case, I recommend that you draw inspiration from another source immediately, ignore these negative critiques and hit Google Plus pages for business immediately. The ones who get in there first will definitely be the ones who reap the benefits.
Google Plus Pages for Business | The Early Bird Gets the Worm
Its been proven time and time again with the induction of previous social media platforms that the early bird gets the worm. This will be no exception, check out Datamation’s statistics in their article about Google Plus pages for business:
1. CNN
2. The New York Times
3. E! Online
4. The Onion
5. TIME
6. People
Here’s the order in which these brands joined Twitter:
1. CNN
2. The New York Times
3. E! Online
4. The Onion
5. TIME
6. People
Granted these companies are huge, however the point is that even with small businesses, arriving early and mastering the platform allows you to build a solid foundation of fans on Google Plus before the competition sinks their teeth in.
Google Plus Pages for Business | Impact on Search
You may want to check out our article on Google Plus impact on searchfor some more details, but the newest innovation is that users can put their search terms in parentheses to find information on Google Plus. Therefore Google Plus pages for business that are content rich will see more frequent visitors to their page. Here’s how Datamation breaks it down:
One benefit of badges is that signing up for one automatically enrolls your company in the Google+ Direct Connect program. That means searching for your brand name with a plus sign at the front if it brings users straight to your Google+ page.
Even if Google Search users don’t use the + operator, and instead search for your brand, at the very least it adds another link to your business on the first page of results. The bottom line: Google+ Pages helps your company be more visible on Google Search.
Google Plus Pages for Business | Don’t Know Where to Start?
If you’re not very tech-savvy, don’t worry! Social Media in 7 Minutes created a very easy to understand video about how to set up your Google Plus page for business that you can find by clicking here!
Whether Google Plus pages for business kills it or not, if you’re sitting around waiting, its a lose lose, so hit the ground running!
Image attribution: http://earn1money.com/tag/google-plus-pages-business-issues/