Will You Be Watching Tom Hanks Yahoo Series ‘Electric City’?

Tom Hanks1 150x150 Will You Be Watching Tom Hanks Yahoo Series Electric City?Electric City‘, the 20 episode animated futuristic series set in post-apocalyptic world that was created by Oscar winner Tom Hanks, is set to debut online.  Yahoo, along with Tom Hanks and production partners Playtone and Reliance Entertainment, are set to formally announce plans for the series Tuesday, January 10, 2012, at the International Consumer Electronics Show in Las Vegas.  This will make the first major online series to be aired solely on a website.

The series is set in a seemingly peaceful city situated in a post-apocalyptic world with many socially conscious topics relevant to today, including energy consumption.  ”Yet under the veneer of order lies a world full of secrets and violence,” in the words of a Yahoo rep.  Each episode in the series is set to last about 3-4 minutes each.

What is Electric City About?

On the surface, the Electric City is utopia and under the surface, Electric City is secrets and heavy-handed state control,” says Erin McPherson, vice president and head of original programming at Yahoo. “What we found really compelling is that this is perfect for a highly digital audience, a lean-forward audience who likes to utilize the medium of the Internet.”

Yahoo describes the interactive web series as a post-apocalyptic adventure in which the “Electric City stands as a symbol of peace and security”:

“Yet under the veneer of order lies a world full of secrets and violence. Secret police, back-alley dealings, daring chases, and murder all find a home in the Electric City. Through the lens of a functioning, yet dystopian metropolis, Electric City touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more. The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other. Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction. Like good science fiction, Electric City raises provocative questions about our own way of life and value systems. Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing — and reflecting.” http://mashable.com/2012/01/09/electric-city-tom-hanks-yahoo-ces/

Viewers will get to interact with the cast (one of the character is voiced by Tom Hanks) and a 3D map, play casual games, watch behind-the-scenes clips, discover back-stories, join discussions and post commentary on their social networks, all via Yahoo.

Yahoo has clearly established itself as the go-to destination for big events and breaking news and we are focused on providing the best digital canvas for the world’s greatest storytellers to create, develop and showcase their visions,” Ross Levinsohn, Yahoo executive vice president, said in a statement.

Tom Hanks has been working on this project for some time, trying to create the best media in which to showcase the series (he was originally going to use puppets) and has suffered delays (he originally had scheduled the project to be released in early 2011), but has finally found the best fit to turn his vision into a reality.

‘Electric City’ will be distributed online and through tablet devices with the usual interactivity and social media connections, but also a few new features.

What do you think?  Do you think that this will be a big hit or widely ignored?  Leave a comment below and let us know.

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Tom Bukacek is a best selling author ("Marketing Miracles" with Dan Kennedy) on the subject of social media marketing. Mr. Bukacek is also the voice of 'Social Media In 7 Minutes', the online social media marketing training program that combines video training with a social media dashboard. Finally, Mr. Bukacek is the CEO of Black Box Social Media LLC, (BBSM) an online marketing company that uses the latest digital marketing strategies to allow businesses to get found and generate leads online. BBSM works with best selling authors, International speakers, real estate gurus, professional sports teams, and other types of professionals interested in branding their name and company online.

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