YouTube Live to Broadcast Royal Wedding

YouTube Live to Broadcast Royal Wedding

 

A few weeks ago, Black Box Social Media (www.BlackBoxSocialMedia.com) reported that YouTube was launching YouTube Live, the Google video-sharing unit’s bid to stream real time concerts, sporting events and interviews with local celebrities.  Consumers can access YouTube Live on its own Web page, and can subscribe to YouTube Live.

YouTube Live Broadcast

YouTube Live will host the Royal Wedding broadcast live on the official Royal Channel.  It will start broadcasting on April 29, 2011, at 5:00am EST and will run for four hours.  A multimedia live blog will accompany the stream, which is another YouTube first, with commentary, historical information, additional footage and an integrated Twitter feed from the staff at Clarence House and St. James’s Palace.  It is estimated that a combined 2 billion households will watch using all forms of media, from TV to YouTube Live streaming.

This is a great opportunity to see whether or not YouTube Live is going to catch on with the public,” say Black Box Social Media Co-Founder, Curt Maly, a company that specializes in social media optimization for small businesses.  “YouTube has revolutionized the online video marketing industry and with this broadcast, may put the broadcasting of live events on the map.”

Ultimately, YouTube’s goal for YouTube Live is to increase its customers view time from 15 minutes a day to 5 hours of the site per day, boosting the site’s ad-serving opportunities. It’s also looking to compete with the free Television stations as well as online broadcasters Netflix and Hulu.

I am curious to find out how many people will watch the Royal Wedding on YouTube Live and how quickly this will propel them into other entertainment avenues, such as live concerts and sporting events,” say Mr. Maly.  “Also, live video streaming can revolutionize the video marketing industry, giving opportunities for businesses to market their products in a manner similar to an informercial for pennies on the dollar.”

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