50% of U.S. Population is Using Facebook
Here’s something to update on a Facebook status: 50% of U.S. population is using Facebook! That’s right, over half of Americans over age 12 has a Facebook Account. This feat is especially incredible when one figures that just 3 short years ago, only 8% of this segment of the population was on Facebook.
Now, there are over 600 million Facebook users worldwide.
Facebook is a social networking site that allows individuals to like, poke and follow every detail of their family and friends’ lives. As well as providing a platform to look at pictures or share videos, Facebook has also been instrumental in some serious issues as well, from politics to world affairs in the Middle East. The fact that over 50% of the U.S. population is using Facebook should have a significant impact on most small businesses’ marketing plan.
How does the Fact 50% of U.S. Population is Using Facebook Affect Business?
But probably one of the most important impacts of 50% of U.S. population using Facebook is the business opportunity that Facebook presents to small businesses.
“When you take into account Facebook’s fan base both in the U.S. and worldwide as well, no other social media site connects this many people together,“ says Curt Maly, president of Black Box Social Media, a social media optimization consulting company that gained recent popularity by helping others get their hacked Facebook fan pages back. “It’s no wonder, given 50% of U.S. population is using Facebook, that savvy business owners are using Facebook to grow site traffic.”