Growth Consultancy · Meta Advertising Since 2010
We Build the Growth Engine Behind Your Revenue
Meta ads, funnels, follow-up and sales systems, run as one system by the team behind over $250M in ad spend managed. For select founders planning a sale, we offer Growth-to-Exit partnerships by application.
- $250M+in ad spend managed
- 2010running Meta campaigns since
- Hundredsof brands worked with
- Tens of thousandsof entrepreneurs trained in digital marketing
What is Black Box Social Media?
Black Box Social Media (BBSM) is a growth consultancy and Meta advertising agency founded in 2010 by Curt Maly and Nick Bridges, with over $250M in ad spend managed. It helps founder-led businesses grow revenue through Meta ads, funnel builds, follow-up and sales systems, and select Growth-to-Exit partnerships.
Results That Compound.
Real campaigns, real clients, in their own words. Every number below comes from the client.
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10–11,000
books sold through Facebook ads for a New York Times bestselling launch
“This campaign would not have been a New York Times Bestseller without you two.”
Susan Peirce ThompsonNew York Times bestselling author -
Coaching client
~$10 per $1
returned on the ad campaign running at the time, in the client’s words
Marquel RussellCEO of the Strategic Scale Institute™ -
3,800 → 10,000+
Facebook fans in one championship season
Read the case study →Austin Torosthe San Antonio Spurs’ NBA D-League team -
Coaching client
3.7M
video views, with the business now in 26 U.S. states and 6 Canadian provinces
Sherry WardCEO of Square Tree Publishing & Productions -
Done-for-you client
$3–$5
per lead on some campaigns, down from $28–$60+, with those leads converting into $1,000 training programs
Matthew F.Matthew Ferry International -
Done-for-you client
Best sales month in 18 months
after about five other companies over about 18 months
Dane B.DeFi Consulting Alliance
Results are specific to these clients and are not typical or guaranteed.
More ad spend won’t fix a leaky revenue engine.
Leads go cold.
You pay for the click, the form gets filled, and nobody calls for two days. Most of that spend is gone.
The funnel doesn’t convert.
Good traffic lands on a page that doesn’t match the ad, asks too much, or makes booking hard.
Nobody owns the whole number.
The ad agency reports on clicks, the web team on launches, sales on closes. No one is accountable from first ad to closed sale.
Growth Starts With a System.
We don’t sell channels in isolation. We build the path from first ad to closed sale, then make every stage convert better.
Growth Consulting
Strategy across the whole engine: offer, ads, funnel, follow-up and sales.
Learn more →Meta Advertising
Facebook and Instagram campaigns measured in leads, sales and return on ad spend.
Learn more →Funnel Builds
Landing, booking and checkout pages built around your offer and wired to tracking.
Learn more →Follow-Up Systems
Email, SMS and CRM automation so every paid lead gets a fast, persistent response.
Learn more →Sales Systems
Pipelines, scripts and reporting so your team closes more of the leads you already have.
Learn more →Traditional media, on the same plan.
TV, radio, billboards, print and direct mail, led by Steve Maly and coordinated with your digital campaigns.
By Application
Building to sell? Explore a Growth-to-Exit partnership.
For a small number of established, profitable businesses planning a sale in the next few years, we build and run the growth engine and help make the business easier to diligence.
- 01Apply
- 02Diagnose
- 03Grow toward your exit goal
Select partnerships for established, profitable businesses. Apply to see if you qualify.
Apply to See If You QualifyOne Team. Digital and Traditional Media.
Black Box Social Media has run digital growth campaigns since 2010. With Steve Maly on the team, clients can also plan TV, radio, billboards, print and direct mail alongside their Meta ads, funnels and follow-up, on one plan with one accountable team.
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Curt Maly
Co-FounderHas bought Facebook ads since the early days of the platform; consulted for Apple, Microsoft and the U.S. Postal Service before co-founding BBSM.
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Nick Bridges
Co-FounderLeads technology and the systems behind client growth: tracking, funnels, CRM and automation.
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Steve Maly
Traditional Media & Brand StrategyLeads Maly Marketing in Lincoln, Nebraska; plans branding, TV, radio, billboard, print and direct-mail campaigns.
In Their Words.
In a matter of just a few weeks of working with [Curt] and Nick, we were able to dial in the exact copy, creative, and targeting that started to generate not just leads, but the lowest cost leads I’ve ever seen in any business that I’ve worked in.
We started to get some campaigns that were running lead costs at the $3 to $5 range, and those leads were converting into high-ticket $1,000 training programs
This campaign would not have been a New York Times Bestseller without you two. I just want you to know that.
Results are specific to these clients and are not typical or guaranteed.
Curt Maly featured in the Boston Globe and What’s Working Now. BBSM’s Austin Toros case study was presented at the NBA Owners Meetings in Chicago.
Press & media →Insights From the Work.
Practical notes on Meta ads, funnels, follow-up and growing a business toward an exit.
Frequently Asked Questions
What does Black Box Social Media do?
We build and run the systems that turn attention into revenue: Meta (Facebook and Instagram) advertising, funnels, email/SMS follow-up, sales processes and growth consulting.
Where is Black Box Social Media located?
Our mailing address is 200 University Blvd STE 225 #319, Round Rock, TX 78665, and we work with clients across the U.S. and internationally.
How do I start working with Black Box Social Media?
Book a complimentary strategy call. We review your current numbers and recommend the right engagement: Meta ads or growth consulting. Founders planning a sale can also apply for a Growth-to-Exit partnership.
Is Black Box Social Media only a Facebook ads agency?
No. Meta advertising is what we’re best known for, and we still run it every day. Most clients now hire us for the whole revenue engine: ads, funnels, follow-up and sales systems, planned and measured together.
What is a Growth-to-Exit partnership?
It is an application-only partnership for a small number of established founders who plan to sell their business in the next few years. Black Box Social Media builds and runs the marketing and sales engine and helps make the business easier to diligence. Any terms are set individually, in writing.
See where your revenue is leaking.
A complimentary 30–45 minute call. No pitch deck. An honest read on your ads, funnel, follow-up and sales process.
Book a Strategy Call