ATTRACT · META ADVERTISING
Meta Advertising That Is Measured in Revenue, Not Clicks
Facebook and Instagram campaigns planned, bought and tested by the team that has run Meta ads since 2010 and managed over $250M in ad spend. We report on leads, sales and return on ad spend.
Ad creative 1 of 2
Real Meta ad from the approved ad samples, in a phone frame. Not yet in GHL media: upload, then swap this box for the image.
Ad creative 2 of 2
Real Meta ad from the approved ad samples, in a phone frame. Not yet in GHL media: upload, then swap this box for the image.
What is Meta advertising management?
Meta advertising management is the planning, buying, creative testing and optimization of paid ads on Facebook, Instagram and Messenger. Black Box Social Media has run Meta campaigns since 2010, has managed over $250M in ad spend, and measures them on leads, sales and return on ad spend, not likes or clicks.
- $250M+in ad spend managed
- 2010running Meta campaigns since
- 10–11,000books sold through Facebook ads for one NYT bestseller launch (client’s figure)
Cheap Clicks Don’t Pay Payroll.
Most Meta accounts we review are optimized for the wrong number. Cost per click looks fine. Cost per sale is a mystery.
The fix is rarely a new hack. It is clean tracking, a steady supply of tested creative, and campaigns judged on what they put in the bank.
What We Run for You
- 01
Strategy and offer review
We check the offer, audience and economics before spending a dollar, and set a target cost per acquisition.
- 02
Tracking you can trust
Meta Pixel and Conversions API set up and checked against your CRM, so the numbers in the ad account match real leads and sales.
- 03
Audiences
Prospecting, lookalike and retargeting audiences built from your own customer and site data.
- 04
Creative testing
A steady pipeline of new hooks, angles and formats (video, static, carousel), tested in a controlled way so winners are clear.
- 05
Budgets and scaling
We prove the economics on a test budget, then scale what works and cut what doesn’t.
- 06
Retargeting across Google and YouTube
People who engaged on Meta keep seeing your message where they search and watch.
Weekly updates on spend, cost per lead, cost per acquisition and return on ad spend, in plain English.
From First Call to Scale
- 01
Audit
We review your ad account, tracking and funnel and show you where money is leaking.
- 02
Rebuild
Fix tracking, restructure campaigns and load the first round of creative tests.
- 03
Test
Run disciplined tests and report early indicators weekly.
- 04
Scale
Put more budget behind proven winners while the funnel and follow-up keep up.
What Meta Ads Did for These Clients
10–11,000
books sold through Facebook ads
“This campaign would not have been a New York Times Bestseller without you two.”
Susan Peirce ThompsonNew York Times bestselling author- Coaching client
~$10 per $1
returned on the campaign running at the time
Client quote
Marquel RussellCEO of the Strategic Scale Institute™ 3,800 → 10,000+
Facebook fans in one season
Read the case study →Austin Toros- Done-for-you client
$3–$5
per lead on some campaigns, down from $28–$60+, with those leads converting into $1,000 training programs
Matthew F.Matthew Ferry International
We had gone 12 months with our prior agency not seeing a single customer and hardly any leads at all. And in a matter of just a few weeks of working with [Curt] and Nick, we were able to dial in the exact copy, creative, and targeting that started to generate not just leads, but the lowest cost leads I’ve ever seen in any business that I’ve worked in.
Client results vary and are not guaranteed.
Your Account. Your Data.
We work inside your Business Manager and ad accounts with partner access. Your pixel data, audiences and campaign history stay with your business, whether we work together for years or not.
Meta Advertising Questions
What does a Meta ads agency do?
A Meta ads agency sets campaign strategy, builds audiences, produces and tests ad creative, manages budgets and bidding, sets up tracking (Pixel and Conversions API), and reports on cost per lead, cost per acquisition and return on ad spend.
How much should I spend on Facebook and Instagram ads?
Budget depends on your offer price, conversion rates and goals. We size a test budget around your target cost per acquisition, prove the economics, then scale. On the strategy call we give you a specific recommendation. There’s no minimum ad spend: we have offers for businesses at every level.
How long until Meta ads show results?
Expect an initial testing period of a few weeks while creative and audiences are validated. Meaningful, scalable results usually follow once the funnel and follow-up convert well. We share early indicators weekly.
Do you also run Google and YouTube ads?
Yes. Meta is our specialty, and we also run Google and YouTube retargeting so prospects who engaged on Meta keep seeing your message.
Who owns the ad account and data?
You do. We work inside your Business Manager and ad accounts with partner access, so your pixel data, audiences and history stay with your business.
Want an honest read on your ad account?
Book a complimentary strategy call. Bring your numbers. We’ll show you where the spend is leaking and what we’d test first.