Warning– If You’re Not Utilizing Social Media To Generate New Business…
Then you’re losing business to your competition who is utilizing social media.
If you don’t currently have social media on your website, then you are not getting the leads and business you deserve from your website and you’re losing potential customers to your competition because they have websites with social media added to them and they’re taking your place in the search engine rankings. Social Media is the driving force behind web traffic today.
If you don’t have social media on your existing website then you will be losing big opportunities for marketing your products and services, and isn’t this the whole reason that you wanted a website in the first place?
Why Use Social Media?
The easiest answer is that traditional means of advertising isn’t working. People just don’t trust television commercials anymore. Radio ads aren’t
getting or keeping people’s attention. Fewer and fewer people buy newspapers. Hardly anyone under the age of 70 opens or uses the Yellow Pages
anymore. Here are some frightening statistics about traditional advertising:
♦ 86% of viewers don’t trust traditional advertising any longer
♦ 24 of the 25 largest newspapers are experiencing record declines in circulation
♦ Newspaper advertising is down 18.7%
♦ Less than 1 out of 5 traditional TV campaigns generate a positive ROI (90% of people skip ads via TiVo / DVR)
♦ Wall St Journal reports that advertising in US print directories is expected to fall 39% over the next four years
Why would your business continue throwing money at something that isn’t working?
Why Social Media Marketing?
The concept of Social Media is NOT a new concept. Using referrals or word of mouth marketing has been around for ages. Social Media marketing
is the electronic platform used to collectively build business relationships with your prospects and your customer’s friends.
When you are building a relationship with your customer, client or prospect for the purpose of helping them understand who you are, the service
you provide and why they would want to do business with you (as opposed to someone else), then you are creating a powerful connection between
you and your client that keeps you together despite no matter the state of the economy or your business.
Remember this equation: Word of Mouth = Trust. In today’s market place, it’s just not enough for YOU to be telling the story of your product.
The secret is to get others to talk about your product. This is where social media has come in to play. Here are some telling statistics about the
effect that social proof has on influencing buying decisions:
♦ 14% of people trust ads while 76% of people trust consumer recommendations
♦ 81% of respondents said they’d received advice from friends and followers relating to a product purchased through a social site and 3 out of 4 of those who received such advice found it to be influential in their decision
♦ 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision
How would you like to have raving fans talking about your product or service online?
Small Businesses Benefit Most From Social Media
While our larger clients do BENEFIT greatly from the exposure that we provide them through social media, it’s small businesses that are seeing the biggest impact. In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing their GREATEST advertising results from social media marketing.
Here are 7 Social Media questions that you must have an answer to in order to stay
competitive in today’s market:
- ♦ Is my business listed on the top Online Local Directories that help put me at the top of search engine rankings and make it easier for potential customers to find me?
♦ Do I have an active, frequently updated blog that provides readers with current and relevant information on my website that is designed to maximize search engine optimization?
♦ Do I utilize video on my website that is designed to maximize search engine optimization?
♦ Does my website have a way of capturing contact information and providing continuous auto responding email updates to my potential customers?
♦ Am I consistently utilizing social media sites, such as Facebook, Twitter, Google+, YouTube, etc… in order to connect with those visiting that site and send them to my website?
♦ Am I able to monitor these social media sites and engage with others who subscribe, follow, friend, comment, or rate my contributions?
If you have answered ‘No’to any of these questions, or if you don’t understand these questions, then you are not maximizing the potential value
from your website. This means that your website is losing you money. But the good news is that it’s not too late to make your website profitable.
Sign up today for our informational eBook designed to provide you with a simple introduction on how social media can impact your business and
which sites are best to use and how to create your social media presence.
Social Media Websites are the new websites that blend all aspects of social media into a single online hub, in order to drive and sustain traffic,
capture leads, drive sales, engage your visitors and ultimately make you more money! You can no longer afford to ignore social media.