Here’s an example of something that happened to me recently that helps explain why LinkedIn Company Pages is so valuable to small businesses. As a company that focuses on SEO and Social Media Optimization, we are always looking to develop ways or find products that will allow us to create more value to our customers. A friend of mine within the industry whose opinion I greatly respect, Nick, recommended an SEO analysis software program on his LinkedIn profile page. From that, I visited that company’s LinkedIn Company pages to gather more information. Then I contacted Nick through LinkedIn to get the information for the company and we purchased the software. LinkedIn Company pages can create wins for all parties involved in a given transaction.
LinkedIn Company Pages | What is it?
LinkedIn Company Pages, according to the social media giant, is a company’s profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials. It’s like a LinkedIn profile for a company. For its members, LinkedIn Company Pages are a great way to research companies you’re interested in, follow them to stay updated, see what kind of people work there, and even review the products and services you use.
LinkedIn Company Pages | How to set it up
Here are the steps to setting up your LinkedIn Company Pages:
- Company name (required)
- Company size (required)
- Website (required)
- Industry (required)
- Operating status (required)
- Year founded (optional)
- Company location – up to five locations (optional)
- Logo – a standard and a square logo (optional)
- Company description (required)
- Company specialties (optional)
- Twitter ID (optional)
- RSS feed (optional)
LinkedIn Company Pages | 4 Tips for content marketers
According to www.Business2Community.com, the following are 4 LinkedIn Company Pages tips for content marketers:
- Control- Keep in mind that until you set up administrator roles for your LinkedIn Company Pages, any employee with a valid e-mail address linked to your company domain can modify your Company Pages. Which department should be responsible for your LinkedIn Company Pages? Who should be the designated administrators? When will you “lock down” your LinkedIn Company Pages by setting up an authorized administrator?
- Content strategy- If you have a content strategy for the planning, creation, implementation and governance of your online content, then you’ll need to integrate your LinkedIn Company Pages into your strategy. Even if you don’t have a full-fledged content strategy, you’ll want your Company Pages to be consistent with your other online content.
- Scale- For companies with dozens, hundreds or thousands of products, creating and maintaining product descriptions on LinkedIn is difficult to manage with the current tools. Be selective about adding content under the Products & Services tab.
- Freshness- The good news for content marketers is that you can use much of your existing online content in your LinkedIn Company Pages. To keep the content fresh and interesting, rather than just rehash your main website content, you may want to create some content specifically for your Company Pages. http://www.business2community.com/social-media/new-linkedin-company-pages-a-step-by-step-guide-for-content-marketers-025297/comment-page-1
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