Social Media Optimization

Social Media Optimization | 3 Tips for Beginning Businesses

Social Media Optimization
Social Media Optimization

Marketing on Social Media is a relatively new form of marketing for businesses.  Social media, sometimes referred to as Web 2.0, are online  technologies that let people publish, converse and share content online.  Many social media sites are becoming the most highly trafficked sites on the internet and provide boundless opportunities for companies and individuals to increase their brand awareness, attract new customers, communicate with customers, and market to very targeted audiences. Social Media Optimization is the method of social media activity in order to attract target marketed visitors to your website content.  The concept behind social media optimization is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs and videos. Here are 3 tips on social media optimization for newbie business owners:

Social Media Optimization Tip | About Page

People want to know who you are.  Therefore, you should provide basic information page about yourself and your business.  Traditional advertising is cold and sterile faceless organizations.  Through social media, people are enjoying meeting and interacting with those people who provide authentic information in there profile and are more likely to purchase from those people with whom they are familiar.

Social Media Optimization Tip | Valuable Content

Traditional advertising is a one way street, with the company making a sales pitch to you.  Social media advertising is a two way street, where you want interaction by the customer.  If you’re simply blasting a sales pitch on your social media sites, you will be ignored.  However, if you provide quality content, then people will be more likely to read your posts and articles.  This activity will allow you to build credibility and legitimacy in the eyes of the reader, and when they need the product you’re offering, they will seek you out.

Social Media Optimization Tip | Timing

Timing is very important in social media, you must spend some time in social media websites. Remember, social media is all about interaction, so you must interact with your network on a consistent basis.  When someone leaves a comment, respond.  If someone likes your link, visit their page and like something.  These types of interactions will allow you to grow your site visits and activities, which translates into more hits to your sites, more credibility with google, and better social media optimization.

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