What’s in Meta & Social Advertising?
This is our library on Facebook, Instagram and social media marketing. It covers strategy, common mistakes, and how to recover a hacked or disabled Facebook Page. Most articles date from 2011–2013 and carry an archive note. For current Meta advertising, see our Meta Advertising service.
Start Here
- 01
Social Media Definitions
Archive · 2012
- 02
- 03
- 04
How to Use Social Media for Your Business
Archive · 2012
- 05
Top Facebook Mistakes to Avoid
Archive · 2013
- 06
7 Deadly Sins of Social Media Marketing
Archive · 2011
- 07
Facebook for Online Business: The Ultimate Guide
Archive · 2012
- 08
10 Keys to Social Media Marketing
Archive · 2012
- 09
Do You Need a Social Media Marketing Firm?
Archive · 2012
All Meta & Social Advertising Articles
Best Time to Post on Facebook in 2026 (What the Data Says)
The best time to post on Facebook in 2026, based on Buffer and Sprout Social data, plus how to find the right posting time for your own page. ...more
Meta & Social Advertising
November 05, 2026
How Fortune 100 Companies Leverage Social Media (2026 Update)
How Fortune 100 companies use social media in 2026: which platforms they rely on, how they run paid, service and hiring, and what smaller brands can copy. ...more
Meta & Social Advertising
November 05, 2026
Meta Ads Creative Strategy 2026: Andromeda & Advantage+
In 2026, Meta's Andromeda and Advantage+ find your audience from your ads. Here's how to build creative variety that reaches real buyers, not ad tweaks. ...more
Meta & Social Advertising
November 04, 2026
How to Add Pinterest to Your Marketing Strategy
How to fit Pinterest into an online marketing strategy you already run, and why giving customers visual content to pin and share brings in more traffic. ...more
Meta & Social Advertising
January 27, 2014
How to Use Instagram to Promote Your Business
How to promote a business on Instagram: offer exclusive sneak peeks, interact with followers, be likeable, share interesting images and run contests. ...more
Meta & Social Advertising
November 04, 2013
5 Simple Ways Dentists Can Use Social Media
Referrals aren't the only way to grow a dental practice. Five simple ways dentists can use social media, from sharing expertise to posting dental facts. ...more
Meta & Social Advertising
April 15, 2013
Top Facebook Marketing Mistakes to Avoid
The Facebook marketing mistakes that hold businesses back, including boring posts, the wrong focus and fear of pay per click, with a fix for each one. ...more
Meta & Social Advertising
March 18, 2013
Tips for Using Pinterest for Brand Promotion
Three ways to promote your brand on Pinterest: run pin-to-win contests, create gift lists and build wishlists that get your products shared. ...more
Meta & Social Advertising
November 26, 2012
Boost Your Brand on Facebook and Drive Blog Traffic
How to boost your brand on Facebook and send traffic to your blog: post photos and videos, use several promotion tools and stay active on your page. ...more
Meta & Social Advertising
November 01, 2012
Meta & Social Advertising Questions
My Facebook Page was hacked or disabled. Can you recover it?
Our archive explains the recovery steps that worked at the time. Meta’s process changes often, so start with Meta’s own help center. We don’t offer Page recovery.
Is this the same as your Meta advertising service?
No. These are articles. If you want us to run your Facebook and Instagram ads, see Meta Advertising or book a strategy call.