Social Media Psychology in Advertising
In just one generation, the medium of advertising has completely changed. Newspaper, radio, and T.V. ads were the way to advertise your product or service just 15 years ago. Now, websites, Google Ads, social media, and even mobile phones are the way to advertise. But in the rush to convert your message into the latest form of media, have we forgotten the most basic aspects of advertising? Social media psychology in advertising seems to have become a lost art as more people are just interested in getting a message to the masses rather than thinking about the psychology behind the message.
Zachary Weiner, author featured at www.Business2Community.com, wrote an article recently about the importance of social media psychology in advertising. Too often people forget that social media psychology in advertising is one of the most important parts of utilizing online marketing. Mr. Weiner has the following to say about social media psychology in advertising and the three main items to remember.
Social Media Psychology in Advertising | Intrigue
It’s said that P.T. Barnum would hire a man to stand in the middle of a road and drag a large block back and forth across it all day the week before the circus opened. People would come in droves and ask what he was doing and why? He wouldn’t say a word but on the day the circus opened and with the largest crowd watching, he would drag the block into a tent. Many would follow. Others would run off and tell their friends where he had finally gone and they too would follow. Attendance was often based on this one man. Simple right?
The same “Idea” still applies. Creating a sense of mystery and intrigue will always attract attention. We are mystified by the unknown and basic human curiosity creates a need to find out more about what we do not know. Having a marketing plan that lays out every element in front of an audience can be successful, but sometimes giving only a few pieces of the puzzle at a time and creating an aura of mystery around the product will create not just increased attention but also greater word of mouth and greater recollection of the entire “Campaign experience.” The best marketing is always about the most memorable experience.
Social Media Psychology in Advertising | Emotional
We are consumers, and what we consume is often not the product of a rational line of thought. Yes, some people are more logic based then others, but most purchases fall into line with either hopes and desires or fears and shortcomings. If a marketing campaign does not address these factors it often fails. Your campaign should always address and play into the emotions of your various audience segments. Simply offering a coupon, or a URL or pushing a press release out, doesn’t always address human purchase decisions. Knowing about a product or service is one thing, creating a feeling for a product or service and especially creating the feeling that a BASIC psychological need is attended to is optimizing that campaign.
Social Media Psychology in Advertising | Beauty
When it comes to social media psychology in advertising, beauty is a multi-tiered word. Yes, there is a reason why so many financial newscasters these days are young and attractive. There is a reason that male and female models exist in fashion shows, and a reason that Calvin Klein ads still are posted on buses. It doesn’t start or end however with “attractive” individuals. When I say the word beauty this may apply to a logo, packaging, or the design of an office or a website. A lot of individuals create a product or service that might be the end all be all of their industry, but due to something as basic as packaging and design it never sees the light of day. We are controlled by our senses. The better looking product usually wins. Beauty in any of its forms should all play a role. I’m not advocating the exploitation of anything or anybody here, what I am saying is that as a society the sad truth is that we do in fact judge a book by its cover AS WELL as its content. When designing a new product or a new marketing campaign, one must always focus on utility, but also sensory impact. http://www.business2community.com/branding/psychology-still-needs-to-be-the-backbone-of-modern-marketing-027914