by Nick | Mar 18, 2013 | Marketing on Social Media
Many marketers still fail to see the value of utilizing Facebook for advertising. The fatal flaw is that they feel that it is free so they shouldn’t invest in using or understanding it. To make matters worse, they’ll throw up a few posts, not see...
by Nick | Feb 13, 2013 | Marketing on Social Media
Do you ever wonder why your posts don’t reach all of your Facebook Fans? If you have 10,000 Fans on your Facebook Page, why is it that you will typically only reach about 1,200 instead of the entire 10k? Facebook has an algorithm called ‘EdgeRank’...
by Nick | Jan 11, 2013 | Marketing on Social Media
Interesting Infographic on Facebook Wall Post Cheat Sheet by Lynchpin SEO. I was surprised at the impact that emoticons had on engagements. I wonder if this research is more based on overall Facebook engagement or just on Fan Pages. Here are some other good...
by Nick | Oct 23, 2012 | Marketing on Social Media
Have you, as a Facebook Fan Page Administrator, ever look at Facebook Analytics for your Page and wondered ‘How am I doing?’ You’re not alone. If you put out a post and it reaches 19% of your Fans, is that below average or better than average? What...
by Nick | Jul 22, 2012 | Marketing on Social Media
The way that social media is growing these days you’re small business may just need a social media marketing firm. A lot of businesses are preferring the DIY social media way because there are a ton of social media management tools out there that pretty much...